Tuesday, May 10, 2022

Redesign your Website Without Hurting Your SEO

May 10, 2022 0 Comment

If your site is no longer reaching its potential, it might be time to redesign. Studies show that website redesign and SEO campaign can help you generate a mammoth 314 percent.

Although redesigns can be expensive, it's a better option than bleeding money year after year with an inefficient website.

However, when redesigning your site, you must avoid the pitfalls that can severely hamper your SEO.

To help you do this, here's the website redesign SEO checklist that our digital marketing agency in New Jersey uses to avoid any drop in ranking.

1. Conduct an SEO audit

Perform an SEO audit before embarking on a website overhaul. It will assist you in analyzing the best ranking keywords (use these even after revamping the site), low-performing keywords (you may get rid of these), the most trafficked pages (try not to meddle with these!), and so on.

You should take the next step based on your findings. When revamping your website, use the best on-page optimization strategies.

2. Don't Just Think About Aesthetics

We agree that improving aesthetic appeal is at the heart of a website makeover. However, it should not be your only focus. Examine your website from an SEO standpoint.

For example, you should follow on-page SEO strategies to guarantee that your site meets the needs of search engines, says the SEO expert of our digital marketing company in New Jersey.

There is a lot to accomplish, from keyword research to content update, meta title and description optimization to loading speed enhancement, picture alt text inclusion to title tag optimization.

If you are looking to hire a company to redesign your website, we recommend you outsource to a digital marketing agency that provides both web design and development as well as SEO services.

Hiring such a company will allow you to optimize your website design as well as revamp its SEO.

3. Examine Internal Linking

Internal linking aids in the flow of link juice. If you connect a low-ranking page to a high-ranking one, the former will acquire link juice from the latter, hence increasing ranking. Hence, you can use this method for freshly added web pages.

4. Maintain High-Quality Content

If your site has a dedicated blog section with keyword-optimized high-quality blogs, don't let them go. You can keep these blogs up to date with the most recent information.

Maintain video and image SEO strategies to help your SEO efforts. Also, while transferring these assets to the new site, maintain all of the file names and metadata intact, says one of the best digital marketing companies in New Jersey.

5. Keep an eye on your ranking and organic traffic

When the new site goes online, it's time to track rankings and organic traffic. Some variations are to be expected during the initial phase, but they will quickly settle down.

The moment it settles down, you should step up your efforts by creating additional high-quality content and developing and implementing a thorough digital marketing strategy.

Following these recommendations will assist you in retaining and even improving your SEO rankings even after rebuilding your website. You no longer have to put off website redesigns for fear of jeopardizing your SEO efforts.

So, what are you holding out for? Get to it.