Web Development Company's 5 Reasons for Using WordPress

WordPress is a content management system (CMS) used to develop websites and accounts for over half of the websites presently running on the internet.

The reason for WordPress's popularity is it's easy to use as well as effective.

If you are considering investing in WordPress experts, here are some reasons you should definitely do it, according to a web development company in New Jersey.

1. WordPress is Free and Scalable

Anyone and everyone can use the WordPress website platform without paying a dime. The only costs you'll encounter when launching your website are those associated with buying your domain name, choosing a hosting company, and paying the designers' service fees.

Additionally, regardless of how much traffic your website receives, the platform scales to accommodate those interactions.

2. Number of Themes to Choose From

Making a good first impression is essential because people will likely check out your website first when evaluating your business. And the best way to make a good first impression is to use beautiful, well-functioning themes. This is the part where WordPress shines.

The abundance of high-quality free WordPress themes is one of its many wonderful features.

The majority of themes are also responsive, meaning they adjust themselves based on the user's device, whether a desktop or a mobile one, says a web design and development company in New Jersey.

3. WordPress Plugins and Functionality

If you want to add new features to other CMS platforms, developers require to write code, which takes time. However, adding a feature to WordPress websites is as simple as searching for it and clicking Add to Site.

WordPress then directly integrates the plugin into your website, increasing its functionality.

Would you like to add Google Analytics? There's a plugin for that. Would you like to add a download option? There's a plugin for that as well. There are countless options!

4. Security and Automatic WordPress Updates

WordPress places a strong emphasis on its platform's security, which is why it is so popular, says the web design company in New Jersey.

To thwart would-be hackers, its team keeps itself aware of the most recent problems and deploys proactive security updates to WordPress.

5. WordPress is SEO friendly

While some visitors will come to your site directly from referrals, you also want to make it simple for prospects to find your WordPress website through organic search engine results.

WordPress was created with search engines and supports SEO plugins like Yoast. Yoast allows you to add H1 tags, change the metadata, and plenty more SEO options.

Web Design and Development Company Lists 3 Web Design Stats

Your website is the fundamental aspect of all your digital marketing efforts. Therefore, building your site up to the latest standards and customer expectations is essential.

Statistics are the best way to know about the current web design scenario, and this is what we present.

In this post, the lead web designer of our web design and development company in New Jersey has compiled the top 3 web design statistics for 2022 that you should know.

You Got Less Than a Second

Latest studies show that your visitors form an opinion about your company in just 50 milliseconds based on the look and feel of your website.

Less than a second is what you have to make a great first impression. Whether a user stays or leaves you permanently depends on those first 50 milliseconds.

First impressions are influenced by various elements, such as structure, colors, texts, fonts, and spacing.

Mobile Browsing is Growing

In the US, the number of mobile internet users in 2021 was over 276 million, which is only set to grow.

Therefore, when it comes to your web design, you must optimize it for mobile, says the lead web developer of our web design company in New Jersey.

However, unfortunately, 96 percent of consumers have encountered sites that aren’t optimized for mobile browsing, according to Google’s web design stats of 2022.

Don’t let your visitors be a part of the 96 percent.

Prioritize Your Site Speed

According to one of the best web development companies in New Jersey, as page load time increases from one to three seconds, the likelihood of your visitor bouncing rises to 32%.

Consumers in the digital age have a limited attention span, and if your site is too slow, they will probably leave and click on the next search result. Hence, improving site speed is essential for lowering bounce rates.

47 percent of online users expect a webpage to load completely in less than two seconds.

Web Development Company Explains How to Run a Website Speed Test

Your website's success is determined by several factors, one of which is the speed with which it loads. Therefore, it is essential to periodically check your website loading speed and optimize it to keep it up to the mark.


If you don't know how to go about your website testing, read ahead.


In this post, a web development company in New Jersey explains how to run a website speed test.

Select the Proper Testing Location

Your speed test results will be influenced by the physical location from which it is conducted. This is why website developers in New Jersey select a testing location that is as close to the target audience as possible.


If you're targeting visitors from multiple locations or all over the world, you should run multiple tests from different places to get a better picture of your site's global load times.

Perform Tests for a Variety of Devices and Browsers

A visitor's device can have a significant impact on performance.

For instance, low-powered smartphones take longer to process JavaScript. So, a JavaScript-heavy website will load more slowly on those devices than on a high-powered desktop computer.


As a result, you'll want to ensure you're testing your website loading speed for multiple devices at the very least, says one of the best web design and development companies in New Jersey. You might also want to try a few different web browsers to see if there are any differences.

Pay Close Attention to Connection Speed Testing

Everyone of your visitors do not have the same connection speed. Some may have high-speed Internet access, while others use a slower network to browse.


Some test tools, such as Pingdom, use an ultra-fast, unthrottled connection. Other tools like WebPageTest and GTmetrix allow you to select a throttled connection that more closely resembles real-life scenarios.


As a result, in Pingdom, your site will often appear to load faster.


If you want to measure your real-world user experience accurately, you should use a throttled connection that mimics their actual internet speed, says the web development company in New Jersey.

Run the Test Multiple Times

Finally, run multiple tests to avoid single-test variability, which can cause your results to be skewed. One-off tests can make your site appear slower or faster than it is for the majority of your visitors.


Multiple tests are simple to run with some tools. WebPageTest, for example, can be set up to run up to nine different tests at once and take the median value.

5 Tips to Pick the Right Web Development Company

If you ask a business owner how their website development went, you'll most likely get an angry look or a response along the lines of, "Which version?"

Embarking on your first website project can be a frustrating experience. You can create a list of potential candidates, but deciding which one is best for your company can be difficult.

If you plan to design a new site or redesign the old one for your business, but don't know where to begin, continue reading this post.

We have listed five tipsfor selecting the right web development company in New Jersey.

Make a list of the features you want to have

You should first decide how many pages (other than the home and contact pages) and the key features you want your website to have.

A website with too many features may become unusable, and visitors will have to wait longer for it to load.

 

Go to a web development company's website to learn more

Examine their online presence, including their official website (be sure to check out the mobile version), social media profiles, and blog posts.

If they claim to offer innovative solutions but don't have any of them implemented on their website, you should high-tail out of there as it is a red flag.

 

Examine their work samples

If the shortlisted web development company in New Jersey doesn't have work samples on their website, request them to send one to you.

Also, inquire about the similar sites that the company has launched successfully in the same niche as yours. Examine those websites to see how they function (namely, pay attention to UI and UX).

 

Read Reviews

Check out what their clients say about their work on Google My Business Page or social media platforms. 

If the company includes case studies on their website, read through them to learn about their accomplishments. 

Pay attention to project reviews that are similar to yours. You can also look at their overall score and see if they've won any awards.

You can also contact one of their previous clients and inquire about their experience with the firm.

 

Ensure that they are responsive

Contact the web design and development company in New Jersey to see how they respond to you, how fast, and how interested they are in your business.

If you're communicating via email, give them time to respond to your questions. Be aware if they keep you waiting or try to sell their services right away.