Introduction
SEO is the most effective digital marketing method for all types of websites, including WordPress sites, to improve the visibility and credibility of your brand among your prospects. With the right SEO measures, when someone enters a query about your industry into a search engine, your content will ideally appear in the top five positions of the search engine. The higher the ranking of your page, the better the chance of increasing traffic to your website. And the more visitors your website gets, the better your business will perform.
Increase your WordPress website traffic and conversion rate with these six essential tips from an SEO marketing agency in New Jersey.
Tips for Higher SEO Rankings
1. Use a good hosting company - A good web hosting
company improves website speed and provides better security and lesser
downtime. Website speed plays a significant role in Google ranking; therefore,
choosing a host that offers high speed with little or no downtime is essential.
Websites should also utilize HTTPS, which is a factor to Google. Some hosting
companies provide the certificate for free.
2. Theme selection - WordPress uses themes for the
layout and look of a website. Choosing an SEO-friendly theme provides valuable
features to enhance SEO efforts, such as new options for heading tags. There
are big differences between themes. The ones that are SEO-focused are optimized
to help web crawlers better review content, keywords, and metadata.
3. Use an SEO plugin - There are a number of great
plugins for WordPress sites. Using SEO plugins, like the Yoast SEO plugin, adds
essential features to your website that improve SEO relatively effortlessly.
4. Set permalinks to the name of the post - WordPress
uses a default permalink structure that's non-descriptive. This is important
because search engine crawler bots read permanent URLs (permalinks) while
crawling a site. The more descriptive a link is, the easier it is for search
engines to recognize and categorize the content. If you switch to "post
name," the link will reference what should be a very descriptive name for
the actual post.
5. Use heading tags – According to an SEO company in New Jersey, you should use heading tags when creating content to
help web crawlers better understand what your content is about and how it's
structured.
6. Optimize images - You can make your images
SEO-friendly in two ways. The first way is to reduce file size. Images should
be compressed to load faster, which is essential for SEO and a better user
experience. The second is the file name and alt text. Each image should be
named with at least one related keyword and the alt text should include a
description of the image. This helps web crawlers better identify your content
and information, leading to better rankings.
Follow these tips from one of the best SEO service providers in New Jersey and improve your WordPress site ranking and traffic.
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