Digital Marketing Agency's 5 Tips to Boost Ecommerce Conversion

 Ecommerce is a fiercely competitive business. There are millions of other websites competing for the same customers. Even if you search within your niche, you will face competition from hundreds or thousands of websites. 

 So, are you having difficulty obtaining the desired number of conversions from your eCommerce website?

 Here are five proven hacks from the best digital marketing agency in New Jersey that will help you get those numbers up in no time –

 

The Fear of Missing Out 

 FOMO (fear of missing out) is a real thing! People respond well to urgency in today's fast-paced world with shrinking attention spans. Your prospects do not want to pass up an opportunity and later regret it.

 Hence, as an eCommerce retailer, you can capitalize on this fear of missing out. You can do this by displaying a limited quantity of products available (only one left in stock) or a limited time to purchase (Limited time deal).

 

Write Great Product Titles and Descriptions

 According to the SEO experts of a digital marketing company in New Jersey, never underestimate the power of a good copy.

 Most customers read product titles and descriptions to determine whether or not a product will be helpful to them. As a result, product titles and descriptions can assist your prospective customers in making a purchasing decision.

 So, it would help if you created titles and descriptions that persuade people to buy your products. But how are you going to do it? 

 The first thing you should do is include all relevant information about your product, including its features and benefits. Anyone interested in a product should not leave your site due to a lack of information.

 Here's a quick list of everything you should include in your product descriptions:

 

• Title or name
• Discounts and product prices (if applicable)
• Color, size, shape, dimensions, and so on.
• Material, quality, and so on.
• Features and application scenarios
• Instructions for product care and maintenance

 For your product titles, you must create titles that accurately describe the product. If your prospects are looking to make a quick purchase, they may not stop and read through your description. Therefore, your product title should provide enough information as briefly as possible to be read at a glance.

 

Optimize for Keywords

 Another critical step in increasing eCommerce conversions is to optimize your product titles and descriptions for your target keywords. According to a New Jersey SEO company, the best lead generation tactic for eCommerce retailers is to use keywords.

 Determine the keywords that your prospects are using to inquire about your products. You're likely to come across a dozen keywords, but you don't have to include them all in your copy. Aim for the longest keyword, as this will cover the shorter ones automatically.

 Once you've determined your target keywords, you must include them in your product title and description to ensure that you rank for them.

 

Provide Social Proof  

 Social proof is defined as customer reviews and testimonials that encourage other customers to try a product or service. Prospective customers may be more inclined to purchase your products if they see social proof from your existing customers. After all, if previous customers recommend a product or service, it must be good.

 How can you incorporate social proof into your eCommerce site? Add customer ratings and reviews to your product pages to demonstrate how much customers love a product. 

 Make it simple for customers to leave ratings and reviews to increase the number of them. You can also request written or video testimonials from customers to display on your website, says the digital marketing agency in New Jersey.

 

Optimize the Checkout and Payment Process

 Have you ever left items in your shopping cart because the checkout and payment process was overly long and complicated? If the answer is yes, you aren't alone. For this reason, many customers abandon their shopping carts as well.

 Perhaps the registration form is too long, there aren't enough payment options, or something else in your checkout process is turning off your prospects. This is easily avoidable if your checkout and payment processes are optimized.

 To improve your prospects' checkout experience, consider the following suggestions from the digital marketing agency in New Jersey:

 

• Allow prospective customers to log in via social media to save time.
• If you need them to fill out a form, only include the necessary fields.
• Provide a variety of payment options. Make use of secure payment methods.

These are the essentials that you must focus on to provide your customers with a quick and painless checkout experience.

An SEO Company Says You Need to Track Only 3 GA Metrics

Google Analytics collects a large amount of data about your website's user traffic and behavior, ranging from acquisition to conversion.

 

While the amount of data available is incredible, it is easy for newcomers to get lost amidst the hundred different metrics. However, according to the SEO experts of the best SEO company in New Jersey, if you are new to GA, you only need three metrics – Users, User Engagement, and Conversions - to track growth over time.

 Users

 At the most basic level, you must determine whether your marketing efforts results in site growth.

 The users metrics tell you precisely that. It shows how many unique visitors a website received over a specific period and provides a high-level view of whether your marketing efforts are resulting in site growth.

 To see all users by traffic source, open the Life cycle > Acquisition > Traffic acquisition report and select the desired date range.

 The report automatically displays the session default channel grouping. Default channel grouping includes the methods utilized by new and returning users to arrive on your site or app. The grouping consists of organic search, referrals, direct, and others.

User Engagement

 Now that you know where users are coming from, we need to figure out what content they're engaging with and which ones are failing to grab their attention.

 The average engagement time metric tells us how long the site was focused in the user's browser. (This implies that the user was most likely looking at it.)

 You can learn what articles to write more of (those with the highest engagement time) and which articles require further analysis (those with the low engagement time) by viewing this metric for different pages on your site, says the best SEO company in New Jersey.

Conversions

 Conversions is the most critical metric. Conversions are user activities that contribute to your company's success.

 To see the conversions report navigate to the Life cycle > Engagement > Conversions report. You will see collected events that have been automatically marked as conversions and any events that you have manually marked as a conversion, says the digital marketing company in New Jersey.

Benefits of Facebook Ads - Social Media Marketing Agency Explains

 Are you looking to expand into and engage your prospects and consumers on social media? Kudos to you for the thought! However, there are seventeen social media platforms, all of them with a sizeable user base. So, which one should you choose for your business?

According to a social media marketing agency in New Jersey, Facebook is the best platform to start your social media marketing journey. Here are three reasons why.

 Unparalleled Audience Specificity

With more than one-fifth of the earth's human population (1.55 billion) as active users, the platform has no competitors in terms of audience size. However, Facebook's real value is not in the enormous audience to which they can expose its messages; it is in the specificity with which advertisers can target its users on the platform.

As a result of its vast user base, Facebook maintains a massive data bank that feeds one of the best aspects of Facebook ads, 'lookalike audiences.' You can use this option to find new followers who have similar demographics and interests as your present ones.

"With the lookalike audience feature, you can practically double the potential reach of your adverts by targeting new customers who demonstrate the same interests and consumer behavior as your existing ones," said an SMM expert of a social media marketing agency in New Jersey

An Inherently Visual Platform

 Unlike Google's text-based PPC, Facebook ads are powerfully visual. Therefore, you can harness both highly persuasive properties of visual ads and convey aspirational messaging with Facebook ads.

High ROI

 The low cost and high ROI provided by Facebook advertising astound most new Facebook marketers. Because of the incredibly low price, Facebook Ads are an especially enticing option for small firms and organizations with limited resources.

 Although the cost of a Facebook advertising campaign varies widely depending on criteria such as scope, messaging, and overall campaign objectives, Facebook Ads are surprisingly inexpensive. Especially given their potential influence and the precision with which advertising can target their intended viewers.

Therefore, if you plan to expand your marketing efforts on social media platforms, consider using Facebook Ads, says the best digital marketing company in New Jersey.

Digital Marketing Agency's 3 Ways to Improve Internal Linking

 Links are an essential factor for Google and other search engines to analyze and rank websites, says a digital marketing agency in New Jersey. They follow links from other sites to your web property then trace the internal links within your site, evaluating the "flow" of ranking signals and assigning them to sites accordingly.

 

PageRank is calculated using two primary signals: the types of sites that link to your website and the structure of your internal links.

 

Gathering backlinks is no doubt necessary to boost your domain authority. However, you also need to ensure your internal link structure is well-optimized to get the most out of the sites that link to your pages.

 

Here are three ways to optimize your internal linking and improve your organic ranking on Google SERP.

 

Optimize Distribution of Link Flow

 

External links are often copied on multiple pages, such as job postings, report downloads, or corporate goal statements. While these pages contain crucial pieces of information for site visitors, there's a strong possibility they won't be the most SEO-friendly.

 

Therefore, to solve the issue, the digital marketing company in New Jersey advises you to remove these links whenever possible, especially if they are often used. Instead, include these links to pages that are better optimized for search. By doing so systematically across the pages of your site, you can start to push up internal link flow to the SEO-friendly pages and limit it to the pages that aren't crucial for search.

 

Reduce Link Flow Loss

 

While optimizing link flow is vital, you must also analyze instances of ranking loss caused by links. This happens most commonly when sites link to non-search-friendly pages, such as help sites, career sites, and user login sites. 

 

Connecting to these less important pages is often required for site operations; thus, eliminating them isn't always an option. Instead, the digital marketing agency in New Jersey, recommends compensating for the PageRank loss due to these links by always linking back from every internal page you link to.

 

You can also use nofollow links in their site content to reduce link flow loss. Nofollow links instruct search engines to disregard the link; therefore, they have no effect on search engine rankings. 

 

Eliminate Penalty Factors

 

Penalty factors are elements that can lower the ranking of your pages. Duplicate content is one of the most prominent penalty factors as it informs search engines that your site's content is of poor quality. Too many internal links to content containing potential penalty factors may affect your site's rankings.

 

You should also refrain from linking to too many pieces of "thin" content on their websites. These are pages with extremely low word counts that are intended to be educational but provide very little information.

Social Media Marketing Agency's Insta Story Ideas for Businesses

According to a social media marketing agency in New Jersey, over 200 Million businesses have an Instagram account, and 90% of people follow a business. These brands regularly use Instagram stories to share content and promote brand awareness.

But, what to do with this information. You might be thinking, "Dude, I don't have the creativity to produce content for Instagram." Don't worry; we got you. 

Here are some Instagram story ideas from the social media marketers of our digital marketing company in New Jersey to help you get started.

1. Promote a Guide

If your content marketing strategy includes downloadable guides, you can promote them in your Instagram Story. Just shuffle through the guide, pull out the most exciting information and turn each into a frame. You can use this technique to promote any content on your Instagram. 

You can also share three questions on your story that your content answers, each in its own frame, and tell your followers that the answers are in the guide. Or, you can take the most attractive visuals from the guide and feature them in your story, says the digital marketing agency in New Jersey. 

2. Show off Your Product

If you have a product with unique features, why not show it off in all its glory in your Insta story. However, make sure the product pictures or videos are well shot and attractive. 

3. Business Spotlight

Every customer is unique, so why not make them feel like one. You can create personalized profile cards, ask your customers to provide a quote or a review of your company, and feature the best of them every week in your story. 

According to the social media marketing agency in New Jersey, this is a quick and easy customer engagement strategy that promotes long-lasting relationships.

4. Repost Customer Stories 

Positive customer-generated content can significantly improve your brand image and credibility among your followers and prospects. Therefore, repost such user-generated content on your story and get ready to be surprised at the amount of it you'll see.