Google Analytics collects a large amount of data about your website's
user traffic and behavior, ranging from acquisition to conversion.
While the amount of data available is incredible, it is easy for
newcomers to get lost amidst the hundred different metrics. However, according
to the SEO experts of the best SEO company in New Jersey, if you
are new to GA, you only need three metrics – Users, User Engagement, and
Conversions - to track growth over time.
Users
At the most basic level, you must determine whether your marketing efforts results in site growth.
The users metrics tell you precisely that. It shows how many unique visitors a website received over a specific period and provides a high-level view of whether your marketing efforts are resulting in site growth.
To see all users by traffic source, open the Life cycle > Acquisition > Traffic acquisition report and select the desired date range.
The report automatically displays the session default channel grouping. Default channel grouping includes the methods utilized by new and returning users to arrive on your site or app. The grouping consists of organic search, referrals, direct, and others.
User Engagement
Now that you know where users are coming from, we need to figure out what content they're engaging with and which ones are failing to grab their attention.
The average engagement time metric tells us how long the site was focused in the user's browser. (This implies that the user was most likely looking at it.)
You can learn what articles to write more of (those with the highest engagement time) and which articles require further analysis (those with the low engagement time) by viewing this metric for different pages on your site, says the best SEO company in New Jersey.
Conversions
Conversions is the most critical metric. Conversions are user activities that contribute to your company's success.
To see the conversions report navigate to the Life cycle > Engagement > Conversions report. You will see collected events that have been automatically marked as conversions and any events that you have manually marked as a conversion, says the digital marketing company in New Jersey.
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments