Social Media Marketing Agency Suggests Instagram DMs for Business

When was the last time you used Instagram DM to talk to your consumers, solve their problems and answer their queries?

Last week, last month, last year, never?

If your answer is any of it, you are throwing away one of the best opportunities and capabilities for making your brand shine.


"But I reply to comments. Is it essential to use Instagram DMs on top of that?"


The answer is yes, and in this post, a socimal media marketing agency in New Jersey explains why you should use Instagra DMs for your business.

Reason #1 – Connect with Customers

Communication occurs between a sender (who sends a message) and a receiver (who receives the message, decodes the message, and responds to that message). In general, every meaningful communication follows the same process.


But imagine the receiver not responding to the sender. The line of communication breaks, and the sender goes on its way to a different receiver who hears them, acknowledges them, and connects with them.


There are a million reasons why people DM brands on social media. They frequently want to share a wonderful experience they had. Other times it's due to customer service or privacy issues.


Whatever the reason, demonstrating that your brand listens, responds, and acts can help you develop meaningful communication, and loyal customers, says one of the best social media marketing companies in New Jersey.

Reason #2 – Customer Support

"Please stay on the line; your call is important to us," said a cracky machine voice repeatedly as a customer waited and waited and waited some more. Yeah, those days are gone.


In today's world of instant connectivity, you must either solve your customers' problems quickly and efficiently, or they will cut the line and leave.


Want to up your customer support? What better way than Instagram DMs. As Instagram turns into a shopping platform, businesses should be ready to deliver customer service where the path to purchase begins.


The reason is simple – according to a social media agency in New Jersey, 60% of consumers opine that customer service is the most crucial factor in creating a positive experience with a brand on social.

Reason #3 - Create Sales & Leads

Instagram DM marketing is beneficial to more than just social teams.


Responding to customers who reach out with product questions or need assistance navigating a brand's Instagram Shop may be the thing that moves them to the next stage of the buyer journey.


Not only will responsiveness improve the customer experience and build trust, but it will also contribute directly to the ROI of your social media investment.


Instagram DMs provide numerous advantages for businesses, ranging from increasing engagement and brand loyalty to delivering customer service and assisting with the buyer journey. So, get your game face on and start connecting.

Questions That a Web Design & Development Company May Ask You

Are you planning to invest in a web design and development company in New Jersey? Then you should note the questions I am about to share in this post.


These basic questions are usually asked by an agency to their clients to get an idea about the kind of website they want to develop.


Preparing answers to these questions will help make the communication between you and your agency smooth and productive.

Do you want to build a new website or redesign an existing one?

This question helps web designers and developers determine whether the project is a complete redesign or a brand-new website from the ground up.


Developers ask this question to determine how much work the project will need and the money it will cost.

Who is your target audience?

Any website's goal is to be relevant to its target audience, which means it must be tailored to them.


So, a web development company in New Jersey needs to know details like their job titles, age, gender, and location.


A website for stay-at-home mothers, for example, needs to have a different tone and style than one for professional athletes.


You must also provide information about whether your ideal customer is knowledgeable about the product or service you offer or if they need to be educated.

What distinguishes your services from others?

It's safe to assume that you want to create a site that distinguishes you from your competitors. Therefore, you must communicate your unique selling point or competitive advantage so that it can be made a key component of your website.


It could be as simple as quick responses to customer questions or problems. Other examples include providing fast or free product delivery, having the best rates, and having unique return policies.


Knowing your competitive advantage, your website designers in New Jersey can incorporate elements to ensure your target audience has the best impression of your brand.

Do you have any style guides?

A web design and development company in New Jersey may ask this question to keep your designs consistent and cut down on final product revisions.


Share the style guide that you want the developers to follow. It may be that some of the rules in the guide may not align with your vision for the site. In such cases, you, the developers, and the designers must communicate and come to a solution.


If you do not have a style guide share any formal documents or any online or printed materials, such as banners or business cards, from which the agency can get an idea of your style.

Web Development Company Explains How to Run a Website Speed Test

Your website's success is determined by several factors, one of which is the speed with which it loads. Therefore, it is essential to periodically check your website loading speed and optimize it to keep it up to the mark.


If you don't know how to go about your website testing, read ahead.


In this post, a web development company in New Jersey explains how to run a website speed test.

Select the Proper Testing Location

Your speed test results will be influenced by the physical location from which it is conducted. This is why website developers in New Jersey select a testing location that is as close to the target audience as possible.


If you're targeting visitors from multiple locations or all over the world, you should run multiple tests from different places to get a better picture of your site's global load times.

Perform Tests for a Variety of Devices and Browsers

A visitor's device can have a significant impact on performance.

For instance, low-powered smartphones take longer to process JavaScript. So, a JavaScript-heavy website will load more slowly on those devices than on a high-powered desktop computer.


As a result, you'll want to ensure you're testing your website loading speed for multiple devices at the very least, says one of the best web design and development companies in New Jersey. You might also want to try a few different web browsers to see if there are any differences.

Pay Close Attention to Connection Speed Testing

Everyone of your visitors do not have the same connection speed. Some may have high-speed Internet access, while others use a slower network to browse.


Some test tools, such as Pingdom, use an ultra-fast, unthrottled connection. Other tools like WebPageTest and GTmetrix allow you to select a throttled connection that more closely resembles real-life scenarios.


As a result, in Pingdom, your site will often appear to load faster.


If you want to measure your real-world user experience accurately, you should use a throttled connection that mimics their actual internet speed, says the web development company in New Jersey.

Run the Test Multiple Times

Finally, run multiple tests to avoid single-test variability, which can cause your results to be skewed. One-off tests can make your site appear slower or faster than it is for the majority of your visitors.


Multiple tests are simple to run with some tools. WebPageTest, for example, can be set up to run up to nine different tests at once and take the median value.

Mistakes to Avoid When Hiring Web Design and Development Company

 

Every online business needs to have a well-performing website. Even companies that have brick-and-mortar stores.

That is why choosing the right web design and development company in New Jersey for your business is essential.

So, in this post, we have listed three common mistakes you should avoid when hiring an agency.

Not Studying the Portfolio Closely Enough

A common blunder is not paying enough attention to a web design firm's portfolio. On the surface, the images in the portfolio may appear to be of fantastic-looking websites.


However, a great website is about much more than how it looks. It's best to visit the websites that are being showcased and see what features and functionality they offer. Do your homework and be as thorough as possible.


Find out as much as you can. This will assist you in making an educated decision. Take a look at the testimonials as well.

Not Identifying Your Requirements

This is a common blunder made by businesses, particularly new ones.

Before you get on with your research to hire the right web development and web design company in New Jersey, you should ensure that you are clear on your needs.

When speaking with a web design company you may hire, you must share your requirements as clearly as possible.

If you don't, you'll end up with someone who isn't an expert in your field and a website that lacks the functionality and design elements you want.

Only Looking for Niche Developers & Designers

Some web design firms will advertise themselves as experts in a specific industry or niche. While this may appear to be a good idea, it could result in a copy website.


Most web design companies specialize in a particular industry or niche because they believe it is where the easy money is.

Take a closer look at what they have in their portfolio once more.

Do a lot of the websites appear to be the same? Is there any repeated content, or are the elements the same? Is it possible that a template is being used and just being tweaked a little?

If any of these statements ring true, keep looking for other web development companies in New Jersey to hire.

ORM Company's Strategy to Boost Online Reputation

 

 

According to industry experts, over 60% of consumers are hesitant to try a company that has received negative feedback. So, to keep your online reputation booming in 2022, you'll need to employ specific strategies to outperform your competitors. 

Here are some strategies from an online reputation management company in New Jersey to boost your online reputation – 

 

Know Where You Stand

 

Knowing your current reputation can help you get off to a good start. If you have low ratings, you have a lot of work ahead of you. On the other hand, if your ratings are good, you can look for ways to improve and maintain them.

One of the best ways to earn and maintain a good reputation is to provide exceptional service to your customers (for B2C), clients (for B2B), or anyone associated with your brand. 

 

Observe and Respond to the Reviews or Mentions

 

You must watch and react to your mentions or reviews. Remember that responding to reviews/ ratings, mentions, or questions is a form of customer service.

Responding to positive comments may come naturally; however, handling negative comments is an art. 

A small mistake in handling negative comments can turn your followers against you, resulting in a crisis (it may seem hyperbole, but it is the truth of social media). 

Therefore, you should be extremely careful while handling criticisms.

 

According to the ORM company in New Jersey, here are some measures that you can follow while dealing with hostile reception – 

 

In your reviews, maintain a professional demeanor. People want their voices to be heard; therefore, don't be dismissive in your response. Be courteous and don't take it personally if you receive criticism. If the complaint is genuine, it is an excellent opportunity to improve your service or product for your customers.Don't point fingers or make excuses. Instead, accept the situation and handle it with grace and profession alism.

Always keep track of your responses. Responding promptly and accurately to your reviews or ratings is a critical component of your ORM strategy.

 

Capitalize On Your Positive Reception

 

It is not only the hostile reception that demands your attention. You also need to capitalize on positivity to boost your reputation. 

According to one of the best online reputation management companies in New Jersey, highlighting positive reviews and testimonials can overpower the negative reception. This can boost your Local SEO rankings significantly. 

Use a video or simple 4-line text to encourage people to share their positive experiences with your company. It will also encourage other customers (for B2C) and clients (for B2B) to do the same.

If you receive a positive response, highlight it on your social media business profile. People form perceptions about brands through social media, so sharing a positive response from a customer on social media can go a long way. 

Social Media Marketing Agency's Tips to Use Instagram DM

According to Instagram, 150 million people use the platform to converse with a business every month.

While many of these discussions take place in open comment sections, Instagram DMs provides people with the privacy and the ability to be candid and creative.

In Instagram DMs, businesses aren't limited to just using text. There are various ways for individuals and businesses to communicate - pictures and videos, animated GIFs, and voice messages.

However, if you have never engaged in a one-on-one conversation with your customer on Instagram DMs, it can be a little intimidating for you. But, don't worry.

In this post, the SMM expert of our social media marketing agency in New Jersey gives tips on using Instagram DM for your business.

Set Internal Team Objectives

Determine the metrics to measure your team's performance in providing customer service. You should concentrate on customer service metrics such as average response time and response rate, says one of the best digital marketing companies in New Jersey.


Set a realistic goal for yourself. Assume you have a goal of responding to all Instagram DMs within 24 hours. Make a time on your calendar each day to get your head into your Instagram inbox and start responding.

Use the Filter Function

Filters, which can be found in the top right-hand corner of your DMs inbox, can assist you in organizing and tracking messages.

If you open a DM, it's marked as read, so leave it unopened if you're not ready to respond. Then, you can use the Unread filter to return to that message when you are ready to respond.

The SMM experts of our social media marketing company in New Jersey always use the unread filter to respond to our followers’ queries.

Let's say a customer contacts you with a question you can't answer. Add a flag to any messages that need to be investigated further. Then, once you've prepared a response, use the Flagged filter to locate those messages.

Move People from the Comment Section to Your DMs

In an inbox rather than a crowded comment section, it's much easier to keep track of the conversation history between your brand and customers.

Encourage a commenter to bring their concerns to your DMs if they are about a sensitive subject, a customer service issue, or other topics that should be handled privately.

Use the Quick Reply Feature

When you use Instagram DM to converse with your customers, your response must be quick. You do not want to keep them waiting.

Quick Replies can help you reply faster, says the SMM expert of our social media marketing agency in New Jersey.

Brands can use Quick Replies in Business Settings on Instagram to save common responses to FAQs and other frequently asked questions. Each Quick Reply has its keyboard shortcut, so just type the shortcut you created as you respond, and voila! The Quick Reply will be added to your message.

PPC Company's Best Practices in 2022

PPC (pay-per-click) ad campaigns are one of the most effective digital marketing strategies for increasing website traffic.

The right campaign can help you climb to the top of search engine results pages (SERPs), boosting traffic, conversions, and sales. 

However, if you don't plan properly, it can quickly become an expensive but futile exercise.

Want to ensure that your Google ads generate ROI? Read ahead.

Here are the best practices for PPC in 2022, according to one of the top-performing PPC companies in New Jersey.

Use Long-tail Keywords 

Long-tail keywords are mainly used by users who know what their problem is, are looking for solutions, and are likely to try what your company offers. 

Thus, focusing on the long tails will allow you to develop your ad in a way that will quench their search intent and boost your conversion rate.

Additionally, long tails are less competitive and less expensive to bid on. However, they account for more than 70% of all online searches.

Create Unique Landing Pages for Each Campaign

Every campaign should have its own dedicated, and relevant landing page, says the PPC experts of our digital marketing agency in New Jersey. 

When done correctly, optimized landing pages convert at much higher rates than the home page, particularly if they have a clear call to action, creative designs and imagery, and compelling copy.

Use of Negative Keywords

The goal of any PPC campaign isn't to get clicks but to convert. Remember that each click costs you money, so it had better be worth it. 

Negative keywords keep your ads hidden from people looking for similar content but are not likely to convert. 

This allows you to maximize relevance and ensure that your ads are seen by the right people. 

For instance, if you are an apple authorized store running a campaign with the keyword "apple laptops," here are some negative keywords that you must flag – apple laptops discount, reconditioned apple mac laptops, and refurbished apple laptops.

Focus on Top Performers

Rather than spreading itself thin, every great PPC service in New Jersey invests in smaller, more focused campaigns. 

That is to say, you should avoid bidding on too many keywords. Instead, keep it to a bare minimum. 

After that, keep a close eye on their results, hone in on the winners, and bid farewell to the losers.

Benefits of Investing in a Digital Marketing Agency

Benefits of Investing in a Digital Marketing Agency

I am the owner of a jewelry store, and we have been in this business for over ten years.

So, I have seen the industry before digital marketing. I am seeing it now in the presence of digital marketing. 

And, I can say, with online marketing, we are doing more business at lesser investment than we have ever been able to.   

I always heard how good digital marketing was for reaching and connecting with customers and how easy it is to track everything. 

However, a part of me did not honestly believe in its potential.

Until a few years back, when I partnered with a digital marketing agency in New Jersey, and now, I am writing this blog post advocating the benefits of going digital.

If you are a business owner, who is yet to get head over heels about digital marketing, here are some of the things that you are missing out on –

Creating fresh high-impact content

Professionals in digital marketing are always up to date on the latest trends and news that may affect your company.

Your agency partner can show you how your website and social media accounts are being used by your visitors and what they are interested in and develop relevant content accordingly.

If you are a business that requires the production of high-quality content and want to organically rank on Google, I suggest you partner with an SEO company in New Jersey.

Evaluate and monitor campaign analytics

Any marketing strategy's success must be measured against the objectives. 

The effectiveness of each strategy should be evaluated regularly and after the campaign has concluded. 

Evaluation helps identify flaws and adjust the overall plan and implementation.

For instance, a PPC company in New Jersey helped me set up my ad campaigns and periodically conducted evaluations and analyses to determine whether the tactics used were working.

As per their evaluations and analysis, they optimized their strategy, and as a result, I received better, more qualified leads to convert.

Keep track of your spending

A full-service digital marketing agency in New Jersey offers a wide range of methods - PPC, SEO, content marketing, and social media campaigns - to market your business. Each of them lets you have close control over your spending.

Unlike traditional marketing, I am rest assured that my marketing budget will be put to good use with digital marketing. 

Digital marketing is cost-effective for me because my agency partner continually evaluates how and if it is working.

Measuring the ROI from my campaigns helps us re-work strategies and put our resources toward the right projects.

For instance, initially, I started my digital marketing leveraging search engine PPC and social media marketing. 

After a few months, the digital marketing company in New Jersey switched its efforts to SMM as social media advertising and organic posts provided better ROI. Thus, it made my investment more fruitful.

SEO Company's Tips to Improve Your Technical SEO

SEO Company's Tips to Improve Your Technical SEO

Why is Technical SEO Important?

Your content might be   the most thoroughly researched and expertly written, but if search engines fail to crawl and index it, your content is useless. 

It's like throwing a rock in a sea with no one around to see it…does it make a splash?

Your content will make no splash on search engines without a solid technical SEO foundation.

Some Quick Tips to Improve Your Technical SEO

Crawlability is the foundation of your technical SEO strategy. 

Your web pages are crawled by search bots to gather information about your site, index the site and rank it according to its relevance to search queries.

If these bots fail to crawl, they will be unable to index or rank your pages; thus, lowering your chances of showing yourself in the organic rankings.

The first step in implementing technical SEO is to ensure that all of your important pages are easily accessible.

Here are some basic steps from the SEO experts of our SEO agency in New Jersey to make your site easily crawlable –

Creating an XML Sitemap 

XML Sitemap helps search bots understand and crawl your web pages. Think of it as a map for your website. 

Submit your sitemap to Google Search Console and Bing Webmaster Tools and keep them up to date as we add and remove web pages.

Optimize Web Pages

Our technical SEO services in New Jersey include the following to optimize web pages to make them easily crawlable and ranked -  

• Removing or rewriting duplicate pages.

• Fixing or redirecting any broken links.

• Making sure CSS and Javascript files are crawlable.

• Checking crawl stats regularly and watching for sudden dips or increases.

• Making sure any bot or page disallowed from crawling is blocked.

• Keeping the sitemap updated and submitting it to the appropriate webmaster tools.

• Auditing site to find out unnecessary or outdated content.

• Watching out for dynamically generated URLs can make the number of pages on a site skyrocket.

Optimize Site Structure

There are several pages on your website. Those pages must be organized so that search engines can find and crawl them easily.

That's where your site structure — also known as your website's information architecture — comes in.

According to a digital marketing company in New Jersey, your site architecture is how you organize the pages on your site in the same way that architectural design is how you organize a building.

For instance, your blog homepage links to individual blog posts, linking to their respective author pages. This structure aids search bots in deciphering the connections between your pages.

Make sure the most essential pages to your business are at the top of the hierarchy with the most significant number of internal links.

Add breadcrumb menus

Breadcrumbs are a trail that leads users back to the beginning of their journey on your website. 

Here at our SEO company in New Jersey, we always add breadcrumbs to large sites. The menu helps users navigate the site easily by showing how their current page connects to the rest of the website.

The breadcrumbs are not only for visitors; they are also used by search bots.

If you are going to add breadcrumbs, remember - 

• They should be visible to users so they can navigate your website without having to use the back button

• They should have structured markup language to provide accurate context to search bots crawling your site.

Boost Your Speed

The speed of your website is essential. Make no mistake about it. Google, as well as visitors, will impose a penalty on your website if it is slow and takes a long time to respond.

That means that even if your content is the gold standard for that topic, your website will rank lower in the SERPs than it would if it loaded faster.

This is one aspect of technical SEO that you simply cannot overlook, says the best digital marketing agency in New Jersey.

Why do the Best SEO Companies Focus on Longtail Keywords?

Why do the Best SEO Companies Focus on Longtail Keywords?

Why do the best SEO companies in New Jersey focus on longtail keywords? Why not focus on short tails with more significant search traffic?


Sit tight as in this post; we'll answer your queries but first, let's get clear about what longtail keywords are.

What are Longtail Keywords?

A longtail keyword is a phrase that describes a product or service that's more specific than a broad keyword.

For example, "best smartphones" is a broad keyword while "best smartphone within 16000" is a longtail keyword.

The search volume for most longtail keywords is lower than short or "head" keywords.

Using them might seem counterintuitive at first; however, if you know how to use them, they are a godsend, says the SEO expert of our SEO agency in New Jersey.

How do Long-tail Keywords Work?

Here's an example (it may sound harsh, but it's true) - if you're a smartphone seller, the chances of your web pages appearing near the top of an organic search for "smartphones" is next to none.


There's too much competition surrounding the keyword (this is particularly true if you're a smaller company or a startup).


However, if your online store has a stock of the latest smartphones under Rs. 16000, focusing your SEO efforts on "best smartphone within 16000" will help you find consumers looking for that product.


The keyword’s search traffic might be low, but as it is targeted towards a particular audience with high buying intent, your chances of making a sell is higher.

Reasons Why the Best SEO Company in New Jersey Focus on Long-tails

Here are three reasons why the best SEO companies make longtail keywords an integral part of their SEO strategy –

 

Most Longtails are Less Competitive

As longtail keywords quench specific search intent, they have less search volume and thus are easier to rank for.

In addition, using these keywords will allow you to hyper-focus your content on a specific audience with a higher buying intent than people who search broad keywords.


Think about it. Who do you think is most likely to buy your product - people who search "smartphones" or the ones who search "best 2022 smartphones under 16000.”

Most Longtails are Easier to Address

According to one of the best digital marketing companies in New Jersey, as longtails are focused, you can tailor your content to address specific queries.

On the other hand, focusing on broad keywords makes creating content challenging and less effective. You'll need to address everything that falls within its ambit.

There are Lots of Longtails and Opportunities

Yes, each longtail keyword will not bring a flood of traffic to your site. However, as you address more and more of them, the search traffic will eventually be quite significant.

You're unlikely to run out of them because they're plentiful in almost every industry.