When was the last time you used Instagram DM to talk to your consumers, solve their problems and answer their queries?
Last week, last month, last year, never?
If your answer is any of it, you are throwing away one of the best opportunities and capabilities for making your brand shine.
"But I reply to comments. Is it essential to use Instagram DMs on top of that?"
The answer is yes, and in this post, a socimal media marketing agency in New Jersey explains why you should use Instagra DMs for your business.
Reason #1 – Connect with Customers
Communication occurs between a sender (who sends a message) and a receiver (who receives the message, decodes the message, and responds to that message). In general, every meaningful communication follows the same process.
But imagine the receiver not responding to the sender. The line of communication breaks, and the sender goes on its way to a different receiver who hears them, acknowledges them, and connects with them.
There are a million reasons why people DM brands on social media. They frequently want to share a wonderful experience they had. Other times it's due to customer service or privacy issues.
Whatever the reason, demonstrating that your brand listens, responds, and acts can help you develop meaningful communication, and loyal customers, says one of the best social media marketing companies in New Jersey.
Reason #2 – Customer Support
"Please stay on the line; your call is important to us," said a cracky machine voice repeatedly as a customer waited and waited and waited some more. Yeah, those days are gone.
In today's world of instant connectivity, you must either solve your customers' problems quickly and efficiently, or they will cut the line and leave.
Want to up your customer support? What better way than Instagram DMs. As Instagram turns into a shopping platform, businesses should be ready to deliver customer service where the path to purchase begins.
The reason is simple – according to a social media agency in New Jersey, 60% of consumers opine that customer service is the most crucial factor in creating a positive experience with a brand on social.
Reason #3 - Create Sales & Leads
Instagram DM marketing is beneficial to more than just social teams.
Responding to customers who reach out with product questions or need assistance navigating a brand's Instagram Shop may be the thing that moves them to the next stage of the buyer journey.
Not only will responsiveness improve the customer experience and build trust, but it will also contribute directly to the ROI of your social media investment.
Instagram DMs provide numerous advantages for businesses, ranging from increasing engagement and brand loyalty to delivering customer service and assisting with the buyer journey. So, get your game face on and start connecting.
June 30, 2022
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