How do ORM agencies manage negative reviews for your business?

In today’s world, whether we want to learn something, do something, or buy something, we first turn to Google. So do your customers. Just like they will buy your product online, if they are not happy with it, they will choose the online medium to talk about their bad experience.



However, what you can do is increasing the chances that your customers will leave favorable reviews and hence increase your company’s online credibility.This can be achieved with online reputation management. ORM agencies strategize and ensure your digital reputation is accurate and positive.

The best ORM agency in New Jersey talks about the ORM strategies they use to manage negative reviews, videos, and social media comments and effectively protect and build your brand credibility.

Pay sincere attention

Your customers hate being ignored, especially when they are upset or angry. So, ORM companies in New Jersey suggest that you respond to negative comments as soon as you receive them. Giving them the desired attention shows that you care about your audience and respect their opinion.

Apologize the right way

It is said the ‘customer is always right’ and ORM agencies in New Jersey suggest that you always apply this in your response to negative comments. By addressing their concern appropriately, you have the opportunity to change their perception of your brand. However, make sure you don’t just put in a plain apology and clarify the action you’re going to take after responding to negative comments. Telling the users what to expect after a bad experience will pave the way to building a great online reputation for your business.

Don’t make fake promises

This is a basic thumb rule most ORM agencies in New Jersey follow – Never make promises that you can’t keep. For instance, say a customer is complaining of a wrong product being delivered to them, you must ensure they receive the right product as soon as possible. But don’t over-commit on the timelines. It can upset the customer further if you again fail to deliver at the promised time.

Take it out of the spotlight

If its possible to remove fake negative reviews, delete them instantly. Not just reviews but fake negative videos can hurt your brand’s credibility online, cleaning them is also important. ORM companies also suggest stacking positive feedback on top of negative reviews. Good and positive reviews can push the negative reviews down, improving brand reputation in the process.


Building brand reputation is a crucial part of a digital transformation. Online reputation management companies can help you build and maintain your online credibility by handling negative reviews efficiently.

Online Reputation Management Company's 5 Key Tactics

An effective ORM strategy can help you maintain and monitor your online presence, which leads to more sales, leads, or customers.

“But I don't know how to get started with ORM?” Don’t worry, we got you.

Follow these five tactics from one of the best online reputation management companies in New Jersey.

1. Concentrate on SEO

Search Engine Optimization (SEO) can help you increase your site's visibility and rank higher in search results. Therefore, you must focus on every aspect of SEO, whether on-page or off-page.

2. Distribute Positive Content

"Publishing "positive content" in conjunction with effective SEO can help you establish a favorable perception of your brand among your prospects," says the SEO expert of our online reputation management company in New Jersey.

If you want search engines to rank your site higher, you must regularly publish new content on the internet.

It can help your brand gain credibility and authority. You can publish content in various formats, including blogs, videos, tutorials, articles, social media posts, and more.

3. Monitoring Brand Mentions

Keep a proactive eye on online conversations regarding your brand. It will give you a real-time view of your online presence and the chance for a quick response.

Monitor brand mentions go beyond simply looking at how Google ranks reviews. It also includes actively keeping an eye on what your prospects on social media are talking about.

4. Encourage Positive Reviews

Negative or positive online reviews will significantly impact your business and sales. In fact, 90% of online buyers are influenced by positive online reviews. And 86% of users will refrain from choosing your brand if it has negative reviews.

Therefore, it is essential to gather positive reviews from your existing customers. Here is how you can encourage your customers to leave a review –

When someone visits your website, you can make a brief pop-up asking them to leave a review. Make sure to simplify it as much as you can.

Use your social media platforms to publish engaging posts that encourage your customers to leave reviews.

5. Manage Negative Online Reviews

Bad reviews directly impact your business's bottom line as they discourage your existing and potential customers from using your services or product.

However, bad reviews can also be an opportunity to show your customers that you care about them. "But, what should I say to my angry customers?"

Here is how the top ORM companies in New Jersey respond to negative reviews –

• The first step is acknowledging the genuine negative reviews. Ignoring is the worst policy you can come up with unless the reviewer is a troll or a "hater."
• The next step is responding timely. Do not take days or weeks to respond to bad reviews.
• However, do not rush into a reply either. Ideally, you should have a bunch of thoughtful responses already crafted and ready to be deployed.
• Respond publicly and direct further conversation offline.
• Follow up to make sure their concerns were addressed.
• If your company is in the wrong, do not hesitate to apologize. But be aware that some excuses might lead to legal action. You can still demonstrate empathy without endangering the company if you have a potential legal issue by replying - "We understand your frustration" or "How can we make this better?"

"Is that it?" Not really.

The above strategies only cover the fundamentals of ORM. There are many more tactics that you can employ to make the most of your online presence.

But to effectively use all the strategies available, you need a team of dedicated online reputation management professionals.

Hence, if you want to ace your online presence, the best way is to hire a dedicated and experienced ORM company in New Jersey.

ORM Company's Tips for Crystal-Clear Reputation

With the development of new communication technologies such as social media, it is now as simple to damage your reputation as it is to build it.

Nevertheless, the benefits of investing in social media platforms to build a positive online reputation are enormous.

Here are some suggestions from one of the top ten ORM company in New Jersey for making your reputation as clear as water.

 

 

1. Be Aware

Continuously monitor Web-based conversations about your business, and learn from online content you read, hear, or view. Success in social media depends equally on listening and publishing.

2. Be Focused

Define your niche and concentrate most of your social media efforts on conversations and content associated with it. A focused brand is more effective than a broad one.

3. Be Genuine

Your participation in social media is ineffective if your content and conversations sound like corporate jargon or a promotional brochure. Instead, be authentic and human. 

Imagine you are speaking with your audience in person rather than online, advises the online reputation management company in New Jersey.

4. Be Honest

Building your online reputation on social media requires honesty. Transparency is not merely a buzzword; it is a strategic imperative that should apply to your participation in social media as well as all other aspects of your career or business.

5. Be Meaningful

The content you publish on your choice of social media platform must be relevant and valuable to your target audience. Otherwise, they will not read it or engage in a conversation with you about it.

6. Follow the 80-20 Rule

According to one of the best ORM company in New Jersey, no one will be interested in reading your content or interacting with you on the social Web if it reads like a sales pitch.

Follow the 80-20 rule of marketing and spend 80 percent or more of your time on non-self-promotional social media activities and 20 percent or less on self-promotional activities.