An effective ORM strategy can help you maintain and monitor your online presence, which leads to more sales, leads, or customers.
“But I don't know how to get started with ORM?” Don’t worry, we got you.
Follow these five tactics from one of the best online reputation management companies in New Jersey.
1. Concentrate on SEO
Search Engine Optimization (SEO) can help you increase your site's visibility and rank higher in search results. Therefore, you must focus on every aspect of SEO, whether on-page or off-page.
2. Distribute Positive Content
"Publishing "positive content" in conjunction with effective SEO can help you establish a favorable perception of your brand among your prospects," says the SEO expert of our online reputation management company in New Jersey.
If you want search engines to rank your site higher, you must regularly publish new content on the internet.
It can help your brand gain credibility and authority. You can publish content in various formats, including blogs, videos, tutorials, articles, social media posts, and more.
3. Monitoring Brand Mentions
Keep a proactive eye on online conversations regarding your brand. It will give you a real-time view of your online presence and the chance for a quick response.
Monitor brand mentions go beyond simply looking at how Google ranks reviews. It also includes actively keeping an eye on what your prospects on social media are talking about.
4. Encourage Positive Reviews
Negative or positive online reviews will significantly impact your business and sales. In fact, 90% of online buyers are influenced by positive online reviews. And 86% of users will refrain from choosing your brand if it has negative reviews.
Therefore, it is essential to gather positive reviews from your existing customers. Here is how you can encourage your customers to leave a review –
When someone visits your website, you can make a brief pop-up asking them to leave a review. Make sure to simplify it as much as you can.
Use your social media platforms to publish engaging posts that encourage your customers to leave reviews.
5. Manage Negative Online Reviews
Bad reviews directly impact your business's bottom line as they discourage your existing and potential customers from using your services or product.
However, bad reviews can also be an opportunity to show your customers that you care about them. "But, what should I say to my angry customers?"
Here is how the top ORM companies in New Jersey respond to negative reviews –
- The first step is acknowledging the genuine negative reviews. Ignoring is the worst policy you can come up with unless the reviewer is a troll or a "hater."
- The next step is responding timely. Do not take days or weeks to respond to bad reviews.
- However, do not rush into a reply either. Ideally, you should have a bunch of thoughtful responses already crafted and ready to be deployed.
- Respond publicly and direct further conversation offline.
- Follow up to make sure their concerns were addressed.
- If your company is in the wrong, do not hesitate to apologize. But be aware that some excuses might lead to legal action. You can still demonstrate empathy without endangering the company if you have a potential legal issue by replying - "We understand your frustration" or "How can we make this better?"
"Is that it?" Not really.
The above strategies only cover the fundamentals of ORM. There are many more tactics that you can employ to make the most of your online presence.
But to effectively use all the strategies available, you need a team of dedicated online reputation management professionals.
Hence, if you want to ace your online presence, the best way is to hire a dedicated and experienced ORM company in New Jersey.
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