According to industry experts, over 60% of consumers are hesitant to try a company that has received negative feedback. So, to keep your online reputation booming in 2022, you'll need to employ specific strategies to outperform your competitors.
Here are some strategies from an online reputation management company in New Jersey to boost your online reputation –
Know Where You Stand
Knowing your current reputation can help you get off to a good start. If you have low ratings, you have a lot of work ahead of you. On the other hand, if your ratings are good, you can look for ways to improve and maintain them.
One of the best ways to earn and maintain a good reputation is to provide exceptional service to your customers (for B2C), clients (for B2B), or anyone associated with your brand.
Observe and Respond to the Reviews or Mentions
You must watch and react to your mentions or reviews. Remember that responding to reviews/ ratings, mentions, or questions is a form of customer service.
Responding to positive comments may come naturally; however, handling negative comments is an art.
A small mistake in handling negative comments can turn your followers against you, resulting in a crisis (it may seem hyperbole, but it is the truth of social media).
Therefore, you should be extremely careful while handling criticisms.
According to the ORM company in New Jersey, here are some measures that you can follow while dealing with hostile reception –
In your reviews, maintain a professional demeanor. People want their voices to be heard; therefore, don't be dismissive in your response. Be courteous and don't take it personally if you receive criticism. If the complaint is genuine, it is an excellent opportunity to improve your service or product for your customers.Don't point fingers or make excuses. Instead, accept the situation and handle it with grace and profession alism.
Always keep track of your responses. Responding promptly and accurately to your reviews or ratings is a critical component of your ORM strategy.
Capitalize On Your Positive Reception
It is not only the hostile reception that demands your attention. You also need to capitalize on positivity to boost your reputation.
According to one of the best online reputation management companies in New Jersey, highlighting positive reviews and testimonials can overpower the negative reception. This can boost your Local SEO rankings significantly.
Use a video or simple 4-line text to encourage people to share their positive experiences with your company. It will also encourage other customers (for B2C) and clients (for B2B) to do the same.
If you receive a positive response, highlight it on your social media business profile. People form perceptions about brands through social media, so sharing a positive response from a customer on social media can go a long way.
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