Social Media Marketing Agency's Tips to Use Instagram DM

According to Instagram, 150 million people use the platform to converse with a business every month.

While many of these discussions take place in open comment sections, Instagram DMs provides people with the privacy and the ability to be candid and creative.

In Instagram DMs, businesses aren't limited to just using text. There are various ways for individuals and businesses to communicate - pictures and videos, animated GIFs, and voice messages.

However, if you have never engaged in a one-on-one conversation with your customer on Instagram DMs, it can be a little intimidating for you. But, don't worry.

In this post, the SMM expert of our social media marketing agency in New Jersey gives tips on using Instagram DM for your business.

Set Internal Team Objectives

Determine the metrics to measure your team's performance in providing customer service. You should concentrate on customer service metrics such as average response time and response rate, says one of the best digital marketing companies in New Jersey.


Set a realistic goal for yourself. Assume you have a goal of responding to all Instagram DMs within 24 hours. Make a time on your calendar each day to get your head into your Instagram inbox and start responding.

Use the Filter Function

Filters, which can be found in the top right-hand corner of your DMs inbox, can assist you in organizing and tracking messages.

If you open a DM, it's marked as read, so leave it unopened if you're not ready to respond. Then, you can use the Unread filter to return to that message when you are ready to respond.

The SMM experts of our social media marketing company in New Jersey always use the unread filter to respond to our followers’ queries.

Let's say a customer contacts you with a question you can't answer. Add a flag to any messages that need to be investigated further. Then, once you've prepared a response, use the Flagged filter to locate those messages.

Move People from the Comment Section to Your DMs

In an inbox rather than a crowded comment section, it's much easier to keep track of the conversation history between your brand and customers.

Encourage a commenter to bring their concerns to your DMs if they are about a sensitive subject, a customer service issue, or other topics that should be handled privately.

Use the Quick Reply Feature

When you use Instagram DM to converse with your customers, your response must be quick. You do not want to keep them waiting.

Quick Replies can help you reply faster, says the SMM expert of our social media marketing agency in New Jersey.

Brands can use Quick Replies in Business Settings on Instagram to save common responses to FAQs and other frequently asked questions. Each Quick Reply has its keyboard shortcut, so just type the shortcut you created as you respond, and voila! The Quick Reply will be added to your message.

Digital Marketing Agency Lists the Benefits of Facebook Marketing

 

Have you ever heard that social media marketing is ineffective?

Or that, as other social platforms have evolved, advertising on Facebook is no longer worthwhile?

 

If that is the case, you should definitely reconsider.

 

According to a digital marketing agency in New Jersey, here are the top three reasons why you should invest in Facebook marketing.

 

Reach a Large Audience

 

Without a doubt, Facebook provides advertisers with one of the largest user bases.

 

According to Statista, Facebook has more than 2.9 billion users globally.

 

That is more than any social media platform and possibly only second to Google's users.

 

Facebook's audience is not only large but also diverse in terms of demographics.

 

You should be able to find your audience on Facebook, regardless of whom your business serves.

 

62 per cent of Facebook users fall between the ages of 18 and 34, and 38 per cent fall between the ages of 35 and 65, says a social media marketing company in New Jersey. 

 

 

 

 

Full-Funnel Targeting

 

Facebook may be the only digital platform that successfully caters to users at any stage of their engagement journey.

 

The ad formats, targeting options, and measurement capabilities of Facebook complement any marketing strategy.

 

It is useful no matter whether a user is in the awareness stage where they become aware of your brand, casually browsing and just beginning their research, or in the mood to buy.

 

Various Ad Formats

 

With ten Facebook ad formats, Facebook leads the way among social media platforms when it comes to the variety of ad options available.

 

There are a few options for each target marketing funnel stage, with image and video ads being the most commonly used.

 

It is worth noting that nearly all ad formats allow for some text and visual elements, giving you a significant opportunity to explain and showcase your business.

 

According to the digital marketing agency in New Jersey, one ad format worth noting is Sponsored Posts, especially if your company allows others to post on its feed.

 

Boosting a user-generated post on your feed will almost certainly increase engagement with other users.

 

Strong user-generated content frequently outperforms purpose-created ads, as they are more natural, and people are less likely to be defensive when they see it.