A Digital Marketing Agency Explains the Benefits of FB Live

 Video marketing is a trendy content type – live streaming specifically has increased these past few years exponentially! This boom shows no signs of stopping anytime soon. 

Facebook is among the best platforms to utilize this new form of content, ranking as one of the top three performing streaming platforms.

Still not convinced about going live for your business? 

According to a digital marketing company in New Jersey, here are three benefits to get you excited.

 

Live Streaming Is Cost-Effective

The basics of FB live are entirely free as long as you have a solid internet connection and a camera on either your phone or PC. 

However, if you want your videos to be "professional" with features like the custom layout and moderating, you can hire a social media marketing company to help you put up your broadcast.

 

It Takes Less Time and Effort

You don't have to spend time pre-recording, editing, or uploading the video. A script and a broad plan are all you need to ace your live stream.

As it takes less time to get going, it enables you to stream frequently and maintain momentum and attract new viewers because they will know your channel is active.

  

Increased Brand Awareness and Engagement 

Using FB Live, you can make your brand more personable and engaging, says a digital marketing agency in New Jersey. 

Facebook has an in-built chat tool that allows your audience to ask questions and leave comments. Reacting to them will give your viewers the impression that you have a personal interaction with them. 

Because the footage is unedited, this real-time engagement will make your brand appear more personal.

As FB live is so simple to use, many firms are turning to this type of video marketing.

No matter how big or small your company is or what sector you're in, you can undoubtedly find a way to use Facebook Live to promote it. 

Facebook also reaches a large audience, with billions of active users, as it is one of the most popular social media platforms for people of all ages. 

In other words, live streaming will only grow in popularity as a marketing tool, so why not give it a shot for your company? 

A social media marketing agency in New Jersey can assist you with this new business by advising you on video marketing trends in your industry or by offering support on stream by moderating your comments.

Digital Marketing Agency Lists the Benefits of Facebook Marketing

 

Have you ever heard that social media marketing is ineffective?

Or that, as other social platforms have evolved, advertising on Facebook is no longer worthwhile?

 

If that is the case, you should definitely reconsider.

 

According to a digital marketing agency in New Jersey, here are the top three reasons why you should invest in Facebook marketing.

 

Reach a Large Audience

 

Without a doubt, Facebook provides advertisers with one of the largest user bases.

 

According to Statista, Facebook has more than 2.9 billion users globally.

 

That is more than any social media platform and possibly only second to Google's users.

 

Facebook's audience is not only large but also diverse in terms of demographics.

 

You should be able to find your audience on Facebook, regardless of whom your business serves.

 

62 per cent of Facebook users fall between the ages of 18 and 34, and 38 per cent fall between the ages of 35 and 65, says a social media marketing company in New Jersey. 

 

 

 

 

Full-Funnel Targeting

 

Facebook may be the only digital platform that successfully caters to users at any stage of their engagement journey.

 

The ad formats, targeting options, and measurement capabilities of Facebook complement any marketing strategy.

 

It is useful no matter whether a user is in the awareness stage where they become aware of your brand, casually browsing and just beginning their research, or in the mood to buy.

 

Various Ad Formats

 

With ten Facebook ad formats, Facebook leads the way among social media platforms when it comes to the variety of ad options available.

 

There are a few options for each target marketing funnel stage, with image and video ads being the most commonly used.

 

It is worth noting that nearly all ad formats allow for some text and visual elements, giving you a significant opportunity to explain and showcase your business.

 

According to the digital marketing agency in New Jersey, one ad format worth noting is Sponsored Posts, especially if your company allows others to post on its feed.

 

Boosting a user-generated post on your feed will almost certainly increase engagement with other users.

 

Strong user-generated content frequently outperforms purpose-created ads, as they are more natural, and people are less likely to be defensive when they see it.

Web Development Company Lists 3 Ways to Boost Website Speed

 When it comes to your site's performance, page speed is of the utmost importance. A site optimized for speed not only enhances the user experience (UX) but can also help boost your search engine rankings.

 If your website speed is lagging behind the three-second mark, here are three quick ways from the best web development company in New Jersey to get you going.

 

Optimize and compress your images

 Images improve the quality of your content while also improving the appearance of your web pages. However, large images can turn your website into a sluggish mess.

 But, there are ways to leverage quality images without harming your site speed. Compressing and optimizing your images is one of the simplest ways to improve page loading times.

 You can change your file formats, enable lazy loading, and compress images using lossless compression to optimize your images.

 According to a web design and development company in New Jersey, to help your page load faster, you can also decrease image 'weight' by reducing their file sizes.

 

Save your web pages in a cache

 Caching is one of the most efficient ways to make your web pages load faster. Caching saves copies of your site's files on the server, reducing the time it takes for the server to generate and serve a web page to a visitor's browser.

 

Enable Browser Caching

 Another caching you can use to improve page loading times is browser caching. This technique allows the browser to save various data, such as stylesheets, images, and JavaScript files, so your web page does not have to be reloaded every time a user visits it.

 Following these three ways will help you get your website speed down to three seconds and, in some cases, maybe even more, says the web development company in New Jersey.

Search PPC or Social PPC: PPC Company Explains

 Google and Facebook are both giants in their own fields. Together they have billions of daily active users - massive potential for businesses to tap into. However, it might not be feasible for companies to invest in both of these platforms for their ads. 

Therefore, in this blog, a PPC company in New Jersey will explain what is paid search and paid social and their strengths and weaknesses to help you decide where to invest your ad money.

 What is Paid Search?

 When businesses pay to place ads on search engine results pages, this is known as "paid search" marketing or advertising. These advertisements are relevant to the query the user just typed in. 

 It is a type of advertisement where the company only pays for the ad once someone clicks on it. 

 The first three results on a SERP are usually ads, with the rest being organic websites. Both paid and organic search traffic are typically customers with a strong desire to buy; they're precious to marketers!

 When someone searches for "best smartphones 2022" on Google, they're usually looking to buy a new smartphone soon or maybe right now!

 

Strength & Weakness of Paid Search 

Strength

 

• Speed - Paid search campaigns can often result in quick sales, especially if you conduct keyword research to determine which search terms your customers are looking for.
• High buying intent–The target audience of PPC is customers with a high buying intent, says a digital marketing agency in New Jersey. Therefore, if your ad ranks high on PPC results, there is a greater chance that customers will click through. 
• A large audience - Google has an 86.6 percent market share in search engine queries. It means that, as opposed to social media, most searchers are using one platform (Google.)
• Support–If you are just starting out, Google's Ads offers self-guided courses and on-call specialists to help you learn.

 

Weakness

·        Ad options - The majority of search ads are only text. You can also use product listing ads and display ads, including images, but those are the only ad formats available.

·        Comparison shoppers - Because of the nature of the search, people are exposed to a plethora of options for the same product. They can easily see you and your competitors next to each other. Therefore, paid search is great for buyers who are ready to buy, but it is challenging to reach people who are earlier in the buying process.

·        Targeting - Paid search has some basic audience targeting options in terms of demographics and location, but not nearly as many as paid social.

 

What is Paid Social?

 Businesses pay to place ads on social media platforms such as Facebook, Instagram, Twitter, and others as part of "paid social" marketing or advertising.

 According to the PPC company in New Jersey, paid social is intrusive, unlike paid search. This is because paid search is shown when a customer enters a query, and it caters to their needs. 

 Whereas social paid ads appear alongside and between regular content on people's social media feeds, similar to how commercials appear between segments of a TV show.

 

Strength & Weakness of Paid Social

 

Strength

·        Ad options - Every social media platform offers various social media ad options, from images to carousels to videos to immersive experiences.

·        The marketing funnel - Paid social ads can be used in tandem to help people move from not knowing you at all to becoming devoted fans and brand advocates.

·        Social media ad targeting - Interest and demographic targeting use everything a social media platform (such as Facebook) knows about a person to show them the most relevant ads.

·        Cost - On average, paid social ads have a low CPC (cost per click). The cost of early funnel discovery (impressions) is lower than the cost of late funnel conversion (sales).

 

Weaknesses

·        Intrusive - Many individuals dislike advertisements in their social media feeds as it interferes with their scrolling experience.

·        There are numerous platforms and solutions available - With so many social media channels to choose from, it's difficult to know where your target audience hangs out and which advertising they'll respond to best.

·        Cost - While paid social has a low average cost, if you have too many ads running, a disengaged audience, or irrelevant content, ads can rapidly get pricey, says the PPC company in New Jersey.

·        Click-through rate - Paid social has a low click-through rate (CTR); social media networks prefer people to stay on the platform; therefore, your ads must be exceptional to defeat the algorithm.

·        Rapid Change - Because social media can vary from week to week, you must continually look for new updates.

                                                                                         

Hopefully, this post gives you a good understanding of the distinctions between sponsored search and paid social.

 If you have any further questions regarding paid search or paid social you can consult a digital marketing agency in New Jersey.

5 Tips to Pick the Right Web Development Company

If you ask a business owner how their website development went, you'll most likely get an angry look or a response along the lines of, "Which version?"

Embarking on your first website project can be a frustrating experience. You can create a list of potential candidates, but deciding which one is best for your company can be difficult.

If you plan to design a new site or redesign the old one for your business, but don't know where to begin, continue reading this post.

We have listed five tipsfor selecting the right web development company in New Jersey.

Make a list of the features you want to have

You should first decide how many pages (other than the home and contact pages) and the key features you want your website to have.

A website with too many features may become unusable, and visitors will have to wait longer for it to load.

 

Go to a web development company's website to learn more

Examine their online presence, including their official website (be sure to check out the mobile version), social media profiles, and blog posts.

If they claim to offer innovative solutions but don't have any of them implemented on their website, you should high-tail out of there as it is a red flag.

 

Examine their work samples

If the shortlisted web development company in New Jersey doesn't have work samples on their website, request them to send one to you.

Also, inquire about the similar sites that the company has launched successfully in the same niche as yours. Examine those websites to see how they function (namely, pay attention to UI and UX).

 

Read Reviews

Check out what their clients say about their work on Google My Business Page or social media platforms. 

If the company includes case studies on their website, read through them to learn about their accomplishments. 

Pay attention to project reviews that are similar to yours. You can also look at their overall score and see if they've won any awards.

You can also contact one of their previous clients and inquire about their experience with the firm.

 

Ensure that they are responsive

Contact the web design and development company in New Jersey to see how they respond to you, how fast, and how interested they are in your business.

If you're communicating via email, give them time to respond to your questions. Be aware if they keep you waiting or try to sell their services right away.

How to Improve Relationship with Your Digital Marketing Agency

Here's a food for thought - is your working relationship with your digital marketing agency in New Jersey as strong as possible?

Like, any other relationship, the partnership between a company and its marketing agency needs to be respected and nurtured to remain strong and grow.

If you believe your relationship with your agency could be improved, here are some guidelines to help you to vibe.

Establish clear objectives and expectations

Agreeing on what you expect to get out of the relationship upfront is a great way to avoid miscommunication, disappointment, and unpleasant surprises. 

Establishing concrete objectives ensures that your agency understands how your company operates internally, their points of contact, how frequently you want to be updated, and what communication style you prefer.

 

Collaboration is essential

Trust is an essential component of any successful relationship. 

Hence, you want a digital marketing agency in New Jersey you can trust. But you also want your agency to trust you. 

Be honest about your goals, the inner workings of your company, and any difficulties you're facing. 

The more precise your information and willing you are to collaborate, the easier it will be for your marketing agency to help you overcome obstacles and achieve your goals.

 

Be honest 

Being genuine about your expectations is critical to establishing a conducive relationship.

A digital marketing company will only be able to give you an idea of what they can accomplish within your time and budget constraints when they understand your business and goals.

It's okay to have lofty goals, but don't set unrealistic expectations for your marketing agency (it's a recipe for disaster.)

 

Keep an eye out for agency communications

At our digital marketing company in New Jersey, we spend a lot of time providing detailed updates, including explanations of our processes, where we are in the project, what we want and need from clients, and the next steps. 

Every marketing agency worth its salt does the same.

It is essential to thoroughly review these communications to keep the project on track and avoid costly miscommunications later.

 

Respect your deadlines

To keep things running smoothly, set a firm deadline for deliverables and authorizations for each marketing initiative before the project begins. 

Check that the deadlines for each item are reasonable, and do your best to provide feedback and approvals on time. 

If you know your team will be unable to meet a deadline, notify the agency, provide a new date, and request that the project schedule be adjusted accordingly.

Make yourself clear

Your agency wants you to be satisfied, but it's challenging to achieve that goal when instructions and feedback are vague.

If you say phrases like "I just don't like it," "it's not what I was expecting," and "I will know it when I see it," it makes it hard for even the best digital marketing company in New Jersey to fix an issue. 

Instead, try to provide as much detail as possible in your feedback. If you're talking about outcomes, provide concrete goals; if you're talking about design, try to describe what you want (and don't want), preferably with examples.

 

Pay attention to your agency

If you've hired a marketing team, don't make the mistake of not listening to the people you've paid to give you professional advice.

You don't have to agree with everything they say. Still, any recommendations they have are backed by experience and motivated by their desire for your success. 

Therefore, acknowledge their word of advice and follow up with questions to reach an understanding instead of dismissing them.

 

Speak up about issues

If you aren't happy with any aspect of your digital marketing agency's performance, tell them! 

Ignoring problems rarely makes them go away, and it's easy for minor issues to escalate into major ones if they're not addressed. 

That isn't to say that every minor error or omission warrants an angry phone call or email.

But if there is a significant problem or a process or approach that isn't working for you, request time to discuss it calmly and work together toward a solution.

Following these guidelines will help you and your digital marketing agency in New Jersey establish a conducive relationship that translates into fulfilled goals.

Choosing a PPC Company? Ask These 10 Questions

 Finding the right PPC company in New Jersey is similar to hiring an internal employee. To better understand what they're about and evaluate their background and reputation, you'll want to ask a series of questions.

So, when evaluating potential PPC agencies, here are ten questions to ask. Their responses will provide you with a better understanding of the level of expertise, transparency, and control you can expect from working with them.

Years of Experience: Has your PPC firm handled pay-per-click marketing for long?

Focus: How many dedicated account reps are you employing to manage PPC campaigns daily? Is there anything else they do besides paid search? Is your agency able to provide other services (SEO, web design and development, and others)? If so, what's the ratio of people working on those services versus those who work on PPC services?

Transparency: How willing are you to share data with my company and me?

Specialization: Is there anyone at your digital marketing agency in New Jersey who specializes in or has experience with PPC in my specific business niche?

Cross-Platform Capability: Do you provide services across multiple PPC platforms or just AdWords?

Certification: Are your representatives certified in Google AdWords or other paid search platforms?

Reporting: What types of standard reports do you offer, and what kinds of metrics can I request "on-demand"? Will I be able to access reporting on my own?

Portability: What tools do you use to manage campaigns and generate reports, and how portable are they? Are they exclusive? What would happen to my campaigns, the processes, and reporting you've established if I switched agencies or brought PPC management in-house?

Shared Workload: What if I want to manage some of the tasks or components of my campaigns in-house while you handle the rest? Is that something you can do? How do you usually deal with such a situation?

Proof of Success: How do you know which metrics and goals for my PPC campaigns are successful? How do you intend to collaborate with me to refine and ultimately achieve those objectives?

These questions will help you choose the right PPC company in New Jersey for your business. Happy interviewing!

Benefits of SEO For Healthcare: Digital Marketing Agency Explains

 The success of any medical practice depends on a steady stream of new and returning patients seeking treatment.

And, just like any other business looking to expand its market base by gaining new customers, medical practitioners face numerous challenges when attempting to gain new patients. 

 

These challenges include identifying potential patients and gaining a position of trust and credibility in their eyes so that they avail their healthcare services.

Healthcare digital marketing can help you in this regard. Today, it is an affordable and effective method to promote your services among patients. However, there are several marketing techniques and tools that you can use to your advantage and stand out from the crowd of healthcare practitioners in the United States.

Which one should you start investing in? According to a digital marketing agencyin New Jersey, SEO is one of the most effective and sustainable methods for establishing your online presence.

Here is why you should use SEO to promote your healthcare services –

 

BuildsTrust and Credibility

The number of visitors to a website and how they interact with it—either by spending time on the site or "bouncing" back to the search engine results to find a better option—determines its search engine rankings.

A website that ranks higher is visited by many people who spend time on the site as they find relevant content in it. Therefore, websites that rank high on search engines are regarded as more reliable than the ones that rank lower or do not appear. 

As the ranking of your website grows, so does your popularity and public trust in it, which is an important factor when selecting a physician, says an SEO expert in New Jersey.

 

Spend Less on Patient Acquisition

Traditional advertising is costly, has a limited reach, and short life span. This is not the case with SEO for doctors. You can reach more people over a more extended period for a lower cost.

 

Targeted Leads

If you search for a doctor, you will get millions of results. When you look for a doctor in a specific town or neighborhood specializing in one area, your options narrow dramatically.

According to one of the best SEO companies in New Jersey, SEO places your website in front of people specifically searching for what you offer. Because these leads are a better fit for your practice, they are more likely to visit your website for more information and eventually come to you for your healthcare service.

People use search engines to find doctors, and unless you optimize your site, you won't be able to attract these patients. If you want to generate more website traffic and qualified leads, an SEO strategy is your best bet.

Consult a digital marketing company in New Jersey to know more.

SEO or PPC For Small Business: Digital Marketing Agency Answers

 Digital marketing is the most preferred marketing channel among small and large companies. However, most of them fail to wrap their heads around which type of marketing they want to focus on – organic (SEO) or paid (PPC).

So, in this blog, a digital marketing agency in New Jersey will highlight the importance of both of these concepts to help you make a decision.

 

Why do you need SEO?

SEO or search engine optimization is the process of enhancing the quantity and quality of visitors to your website through organic search engine results.

When someone searches for a term in your industry, a higher ranking on the search engine results page (SERP) boosts your brand's online visibility and trustworthiness. As a result, you'll have more chances to convert qualified leads into customers.

When done correctly, SEO can help your company stand out as a reliable source of information and improve the user's experience with your brand and website, says the best SEO company in New Jersey.

 

Why do you need PPC?

PPC (or "pay-per-click") refers to a digital advertising model in which businesses pay for each click on their ads, ranging from a few cents to a few dollars.

Search ads (ads that look like regular search results on platforms like Google, Bing, Yahoo, and others), display ads (graphic/banner ads that appear on 3rd party partner websites), and social-media paid ads (which operate much like display ads, within specific social media platforms) are the most common types.

Don't get too worked up about the word "ad." The appeal of PPC is that it is an affordable solution with a high return on investment, says the digitalmarketing agency in New Jersey.

You can set a budget for a locally targeted ad campaign that will reach the people who are most likely to respond to your ads, and you only pay when someone clicks on your ad. Even if they don't click, you get free exposure every time your ad appears in a search.

 

Which one should you choose?

SEO will help you gradually climb the rankings, building credibility and trustworthiness along the way. 

On the other hand, PPC will get you results much faster. If you have the right PPC strategy, you can rise to the top as soon as your campaign is launched.

But without credibility and exposure, it is unlikely that your prospects will make a purchase from you. You need to attain a position of trust in the eyes of your prospects if you want to build a sustainable sales revenue, says the SEO experts in New Jersey.  

Therefore, it is best to invest in SEO and PPC simultaneously to get the most effective results. This two-pronged strategy will help you boost your organic search efforts while simultaneously attracting new potential customers.

As a result, your consumer base will expand as your organic rankings improve. If your business improves as expected, you can revisit your PPC campaigns and decide whether to adjust your budget, continue your campaign, or end it.

If you have any further queries regarding how you should invest in digital marketing, you can contact a digital marketing company in New Jersey to get a free consultation.