Have you ever heard that social media marketing is ineffective?
Or that, as other social platforms have evolved, advertising on
Facebook is no longer worthwhile?
If that is the case, you should definitely reconsider.
According to a digital marketing agency in New Jersey, here are the top three reasons why you should invest in
Facebook marketing.
Reach
a Large Audience
Without a doubt, Facebook provides advertisers with one of the
largest user bases.
According to Statista, Facebook has more than 2.9 billion users
globally.
That is more than any social media platform and possibly only
second to Google's users.
Facebook's audience is not only large but also diverse in terms
of demographics.
You should be able to find your audience on Facebook, regardless
of whom your business serves.
62 per cent of Facebook users fall between the ages of 18 and
34, and 38 per cent fall between the ages of 35 and 65, says a social media marketing company in New Jersey.
Full-Funnel
Targeting
Facebook may be the only digital platform that successfully
caters to users at any stage of their engagement journey.
The ad formats, targeting options, and measurement capabilities
of Facebook complement any marketing strategy.
It is useful no matter whether a user is in the awareness stage
where they become aware of your brand, casually browsing and just beginning
their research, or in the mood to buy.
Various
Ad Formats
With ten Facebook ad formats, Facebook leads the way among
social media platforms when it comes to the variety of ad options available.
There are a few options for each target marketing funnel stage,
with image and video ads being the most commonly used.
It is worth noting that nearly all ad formats allow for some
text and visual elements, giving you a significant opportunity to explain and
showcase your business.
According to the digital marketing agency in New Jersey, one ad format worth noting is Sponsored Posts, especially if
your company allows others to post on its feed.
Boosting a user-generated post on your feed will almost
certainly increase engagement with other users.
Strong user-generated content frequently outperforms
purpose-created ads, as they are more natural, and people are less likely to be
defensive when they see it.
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