Digital Marketing Company's Tips to Boost Website Conversion Rate

Looks matter but not as much as you think when it comes to websites. The appearance of your website is essential in grabbing and keeping the attention of visitors, but it is not the only factor. 

To ensure a higher conversion rate, you must consider the user experience and ensure your site is easy to navigate.

In this post, our full-service digital marketing company in New Jersey lists 3 tips to boost your website conversion rate in 2022.

 

 

1. Usability in Website Design

The ability of visitors to navigate your website and find what they are looking for is referred to as usability.

The following are some common factors to consider when developing a "user-friendly" website:

• A straightforward navigation structure

• A clean layout that emphasizes white, empty space for easy reading 

• The use of stretch layouts that accommodate all different screen sizes and devices

• Quick loading times

• Content that is easy to read and emphasizes scanning 

• Simple design elements

A clean, consistent website design that prioritizes user experience is essential for increasing conversion rates.

Suppose your website is challenging to navigate or your products and services are hard to find. 

In that case, your conversions will fall short of expectations, says the digital marketing expert of our digital marketing agency in New Jersey.

In the digital age, our world turns faster, so it is only normal for your customers or visitors to want to find what they need at speed. 

So, emphasize making your design usable.

2. A/B Testing in Web Development

After working on a design that emphasizes usability, our web designers and developers in New Jersey test the effectiveness of the layout, design, and details.

Consistent, regular, and early testing is essential for effective web development. 

A/B testing is a simple way to test your website. The test is a randomized and controlled experiment that shows two or more versions of the same element to different segments of visitors simultaneously.

The test helps determine which version leaves the maximum impact and drives conversion.

The A/B test should always focus on a specific aspect of the website. 

For instance, you could test two different types of fonts on your website to see which one performs better in terms of conversion rates. 

You can test minor details of your website, such as the size or color of your subscribe button, or emphasize completely different website designs.

3. Finishing with Aesthetics

High conversion rates on your website depend on various factors - from usability to aesthetics. 

According to one of the best web design companies in New Jersey, the critical elements that influence the aesthetics of your website include:

• Color combinations

• Font sizes and font type

• The amount of white space on the website

• Readability on the website

• Images and other design tools

• Content on the site

How Social Media Marketing Company Boosts Social Media Presence

When you come by a new brand and consider buying their product and availing of their service, what do you do? 

If you have all the money in the world or are compulsive to the degree that the risk of buying from an unknown brand doesn't concern you, you are one in a million. 

The rest of us will skim through the brand's website and social media presence to learn about what they offer, their value, and how credible, trustworthy, and relevant they are in the eyes of other customers.

 

 

The chances are that most of your prospects do the same; therefore, it is essential to do everything to up the trajectory of your social media presence.

I am an SMM head of our social media marketing agency in New Jersey, and in this post, I will share how we help our clients grow their SM presence.

If you are new to social media, you can use the following steps to up your social media efforts.

So, here it goes.

Firstly, You Gotta Do Your Audit

The first step towards growth is to realize where you stand. Understanding your current position will help you layout your road for the bright social media future you crave.

Therefore, whenever we meet a new client looking to boost their social media presence, we start by auditing. Auditing includes the in-depth research of the existing profiles of the client. 

The basic questions that my team and I look to answer are – 

• On which platforms do they maintain a profile or page? 

• Do they have their logo updated, and does it match their brand personality?

• Does their profile consist the essential information like business hours, address, and phone number?

• Are there any existing unofficial or unclaimed pages of their company? 

• How many followers does each channel have?

Answering these simple questions allows our digital marketing company in New Jersey to understand the client's existing social media presence and identify where there's room for improvement.

Evaluating the Audience

Once we figure out where the client's social media stands, we determine what type of audience is more likely to purchase their product or service and where they hang out.

We start this process by analyzing the data that we gather from our audit and developing accurate buyer personas.

 

A social media buyer persona is a fictional profile of your target customer based on information gathered from social media. 

After developing a buyer persona, we consider each social media platform's demographic. 

For instance, if our buyer persona is a teenager, we focus our social media marketing efforts on Instagram as the platform is really popular among teenagers. 

However, suppose our client is a B2B company. In that case, we focus our efforts on LinkedIn as it is a better place to connect with other business professionals.

Setting Goals

After finding out where the brand's social media presence stands and what platforms they need to be on to reach its target audience, the next step is setting specific social media goals.

When our clients tell us their goals for social media marketing in New Jersey, they say something like, "I want to increase my Instagram followers." 

This demand in itself is perfectly fine; after all, who doesn't want to grow their followers. However, there is a problem with this goal – it's not a goal. 

A goal is something specific, something you can measure. 

How many followers, at what time, and to what end? All of these questions need to be included in your goals. 

So, let's rephrase. Let's be SMART. 

SMART is an acronym for specific, measurable, achievable, realistic, and timely goals.

The better way to phrase the goal is – "I want to increase my Instagram followers by 25% over the next six months." Now you have a clear goal and timeframe to achieve the goal. 

These objectives do not have to be the same on each social media platform. They may differ depending on your current position on each network, the platform's potential reach and growth, and your overall business strategy and goals. 

Shed the Salesman and Make a Friend

The fun begins. 

As you have probably guessed, social media is a place to be social. It's not a place to make a sale, not a place to talk about the features of your product, and not a place to publish your sales pitch. It's a place to be friendly; it's a place to engage in a dialogue with your audience. 

The majority of advertising on social media is declarative. A billboard or print advertisement is the means of one-way communication. However, on social media, you can start a conversation with your audience. 

This is why we engage with anyone who posts in good faith on our clients' social media pages. 

While conversing with fans of your brand is enjoyable, it is also necessary to respond to those who have complaints. Our social media marketing agency in New Jersey not only responds to positive but also negative comments. 

Timely response to negative comments will help you gain the respect of your followers who are watching these conversations.

Social media gives you the chance to show off your brand's personality. On social media, being more playful and "real" is acceptable (and encouraged). Within reason, even serious brands can have fun on social media.

All's Well That Track's Well

It's good to have fun, but you have to keep your goals in mind. So, it's time to start tracking your results after being active on social media for a few weeks. 

Are you on track to meet your SMART objectives?

Keep an eye on the metrics that correspond to those objectives. Check-in every other week to see if you're on track to increase, let's say, Instagram followers by 25% over the next six months. 

Closely monitoring the metrics allows our social media marketing agency in New Jersey to see how individual posts and tactics perform and decide whether to modify our strategy or stick with it.

SEO Expert's Tips to Make Your Site E.A.T Healthy

If you are a healthcare provider, you should be familiar with the saying – you are what you eat. To live a healthy and happy life, you need to follow a healthy diet. 

The same goes for your website.

Confused? We got you.

In this post, our SEO experts in New Jersey explain everything you need to know about E.A.T.

 

 

What is E.A.T.?

As you have already guessed, E.A.T. is an acronym. It stands for Expertise, Authority, and Trustworthiness.

E.A.T. is an essential ranking factor for Google. Google uses the E.A.T. algorithm to ensure that it returns accurate, truthful, helpful information to searchers. 

Anyone can create a website and publish whatever they want on it. You don't have to be a doctor to start a medical information website or have a finance degree to write about investing.

This poses a significant problem for Google. People make critical decisions based on what they learn from search results. So, Google aims to ensure that those decisions are based on the most trustworthy information possible.

Therefore, Google considers the expertise, authoritativeness, and trustworthiness of the individual creator of page content, the content itself, and the entire website.

Let's break it down further.

How to Make Your Site E.A.T. Healthy?

Expertise

Subject matter expertise is essential for healthcare websites where patients click to get information about various aspects of health. 

Imagine this scenario. You are a surgical oncologist. You have a website, and you've hired an agency without much knowledge about neither cancer nor surgery. They write some generic copycat content for your site, which does not answer much of your potential patient's query.

What do you think your prospects will do? Let's say you’ll be losing a lot of opportunities to help them with your surgery.

So, what to do?

The best option is to find writers and SEO experts in New Jersey with medical writing experience and knowledge and then review their work for accuracy.

Authoritativeness 

Authoritativeness refers to how well your brand is known and trusted. If you're not already a household name in the medical field, don't worry about it. 

According to one of the best SEO companies in New Jersey, here are some ways to boost your authority.

• Linking to peer-reviewed studies and other well-respected medical sites.

• Providing accurate information.

• Creating longer articles that cover everything a reader needs to know about a topic

• Having other high-quality medical sites link back to your content.

These pointers will help you rank higher on Google and boost authority. 

Trustworthiness

Your medical website's trustworthiness is determined by your website's content, writers, and overall quality.

To show readers that your site is secure and trustworthy, make sure it has an SSL certificate and is hosted on an https:// domain, says the digital marketing executive of our digital marketing company in New Jersey.

Ensure that all statistics and studies are based on peer-reviewed studies or medical journals and that the data you publish is correct.

It also aids in the frequent updating of articles or whenever new information about a topic is released. Include an "updated on [date]" at the top of each article or blog post to show readers you're sharing the most up-to-date, relevant information on a topic.

So, there it is. Now you can make your site E.A.T healthy.

Web Development Company Lists Post-Launch Essentials for Website

So, you have cracked the tough nut – made yourself a great website with engaging animations, creative typography, and minimalistic design. Oh, it is just perfect!

Now you can sit back and relax…. Or, can you? Sorry to break it to you, but it's not yet over for you hustlers. There's a long way to go and many critical steps to take.

But, don't worry. In this post, the web building experts of our web design and web development company in New Jersey present some post-launch essentials for your website to make the climb a little easier.

Make sure to print the essentials out and paste them on your office wall (that's how essential these are for you.

 

 

Direct The Redirects

Make sure that www and non-www resolve and redirect to each other. For instance, forinstance.com and www.forinstance.com should point to the same website. 

Many people know that duplicate content is a big no-no if you are serious about ranking high on Google. 

However, many are unaware that if you do not redirect non-www to www or vice versa, search engines will index both versions of your domain. They will compete in search results, effectively pitting your site against itself.

Think of it as punching yourself in the face to test how strong you are.

Summon the SEO Experts

SEO efforts can significantly improve searchability, visitor traffic, and overall utility. 

SEO experts in New Jersey can assure you remain at the top of your SEO game by aligning your web pages, headlines, and meta descriptions to the search engine algorithm and your prospect's expectations. 

Psst…Did You Test Those Forms?

If you have, test your forms once more before going live. You want to get those hot leads, right? What if your form breaks down the moment when one of your potentially biggest customers starts to fill your form – the horror!

Test it to ensure that your forms submit correctly, your email notifications are getting delivered to the right inboxes, and any external emails are current and accurate. 

This is especially important for B2B marketing, which has longer sales cycles, higher-value leads, and often has a lower volume than B2C. 

Such Fine Quality

A quality website can single-handedly boost your conversion opportunities, and a website that fails to assure quality can drag all your efforts down. 

This is why it is necessary to continue to monitor quality. It is critical to ensure that any link redirects are functioning correctly and that all public pages are being indexed by search engines. 

If search engines fail to index your web pages, your users will remain oblivious to your site. Here at our web development company in New Jersey, we combat this by submitting an XML site map of any new site to major search engines. 

And, to catch minor issues like dreaded spelling errors or boring paragraphs, we have in-house content experts to ensure that every word gets expertly woven into our clients' marketing narrative. 

"Here Take My Money"

Hopefully, your web design agency built your site offers unique functionality that your target audience can benefit from. 

Now, it's time to roll out the red carpet for your prospects. Start a Google Ads campaign, consider remarketing, and post updates on social media and other digital marketing methods. 

There are several ways you can welcome your audience down the carpet into your site where you can convert them to customers. 

Remember to tweak your approach and fine-tune your digital marketing strategy based on what works best. 

If you want to make the best of your marketing efforts, we recommend you take the help of a digital marketing company in New Jersey.

ORM Company's Tips for Crystal-Clear Reputation

With the development of new communication technologies such as social media, it is now as simple to damage your reputation as it is to build it.

Nevertheless, the benefits of investing in social media platforms to build a positive online reputation are enormous.

Here are some suggestions from one of the top ten ORM company in New Jersey for making your reputation as clear as water.

 

 

1. Be Aware

Continuously monitor Web-based conversations about your business, and learn from online content you read, hear, or view. Success in social media depends equally on listening and publishing.

2. Be Focused

Define your niche and concentrate most of your social media efforts on conversations and content associated with it. A focused brand is more effective than a broad one.

3. Be Genuine

Your participation in social media is ineffective if your content and conversations sound like corporate jargon or a promotional brochure. Instead, be authentic and human. 

Imagine you are speaking with your audience in person rather than online, advises the online reputation management company in New Jersey.

4. Be Honest

Building your online reputation on social media requires honesty. Transparency is not merely a buzzword; it is a strategic imperative that should apply to your participation in social media as well as all other aspects of your career or business.

5. Be Meaningful

The content you publish on your choice of social media platform must be relevant and valuable to your target audience. Otherwise, they will not read it or engage in a conversation with you about it.

6. Follow the 80-20 Rule

According to one of the best ORM company in New Jersey, no one will be interested in reading your content or interacting with you on the social Web if it reads like a sales pitch.

Follow the 80-20 rule of marketing and spend 80 percent or more of your time on non-self-promotional social media activities and 20 percent or less on self-promotional activities.

PPC Company's Tips to Keep Ad Campaigns Free of Complexity

Complexity is an unavoidable cost of doing business in the PPC ad industry.

Managing campaigns can turn into an arduous task with all of the different ad platforms and capabilities. Complexity creeps in without you even noticing its quick steps, necessitating massive amounts of attention and organization to stay on track.

More people are added, reporting is increased, and communication is improved to reduce the complexity. Nonetheless, the level of complexity rises – in bursts rather than in a gradual linear fashion.

 

 

But there is a way.

The PPC experts of our PPC company in New Jersey use it to cut out the unnecessary complexities of our ad campaigns. The way is - a frame of reference adopted from industrial designer Dieter Rams and his 10 principles of good design.

Among these ten principles, we focus on the following four to think simply about our campaigns. These include –

Useful

Each campaign should have a well-defined purpose. Perhaps that purpose is sales, leads, or sign-up, but it should have a defined purpose that supports the greater good. If it doesn't, or if other campaigns do something similar, the effectiveness of all campaigns suffers.

It's all too easy to launch campaign after campaign without considering the added complexity and cost of what's being done. The cost of incremental change may appear small at first glance, but it can quickly add up, says the digital marketing executive of our digital marketing agency in New Jersey.

Understandable

According to our PPC experts in New Jersey, to be understandable, a campaign must be structured so that someone other than the designer can grasp what is going on.

Is the structure simple to understand? Do the ads make sense in terms of who they're aimed at? Is the bidding strategy easy to understand? Can the campaign, in the end, be conveniently measured and reported on?

If not, there is a problem that needs to be addressed.

Long-Lasting

Work that is repeated leads to increased complexity. To avoid the complexity of repeat work, campaign design should be long-term.

Complexity arises when one fails to differentiate core evergreen campaigns from their testing initiatives. 

Testing implies that something is temporary, fluid, and subject to change. The polar opposite of long-lasting.

The core campaigns that drive most performance should be left alone to do their intended work, with minor changes and updates informed by short-term testing initiatives.

According to the experts of PPC services in New Jersey, having long-lasting campaigns as part of the design helps reduce account complexity and the problems that arise as a result.

Design as little as possible

Simply put, create your campaigns with the bare minimum required to achieve a goal. What exactly do we need to focus on? How many ads do we need, and what kind of content do we need? What bidding will directly serve our purpose?

If more is required, it is always possible to add it later, but we often find that the minimal and straightforward approach best serves our needs.