.jpg)
When you come by a new brand and consider buying their product and availing of their service, what do you do?
If you have all the money in the world or are compulsive to the degree that the risk of buying from an unknown brand doesn't concern you, you are one in a million.
The rest of us will skim through the brand's website and social media presence to learn about what they offer, their value, and how credible, trustworthy, and relevant they are in the eyes of other customers.
.jpg)
The chances are that most of your prospects do the same; therefore, it is essential to do everything to up the trajectory of your social media presence.
I am an SMM head of our social media marketing agency in New Jersey, and in this post, I will share how we help our clients grow their SM presence.
If you are new to social media, you can use the following steps to up your social media efforts.
So, here it goes.
Firstly, You Gotta Do Your Audit
The first step towards growth is to realize where you stand. Understanding your current position will help you layout your road for the bright social media future you crave.
Therefore, whenever we meet a new client looking to boost their social media presence, we start by auditing. Auditing includes the in-depth research of the existing profiles of the client.
The basic questions that my team and I look to answer are –
On which platforms do they maintain a profile or page?
Do they have their logo updated, and does it match their brand personality?
Does their profile consist the essential information like business hours, address, and phone number?
Are there any existing unofficial or unclaimed pages of their company?
How many followers does each channel have?
Answering these simple questions allows our digital marketing company in New Jersey to understand the client's existing social media presence and identify where there's room for improvement.
Evaluating the Audience
Once we figure out where the client's social media stands, we determine what type of audience is more likely to purchase their product or service and where they hang out.
We start this process by analyzing the data that we gather from our audit and developing accurate buyer personas.
A social media buyer persona is a fictional profile of your target customer based on information gathered from social media.
After developing a buyer persona, we consider each social media platform's demographic.
For instance, if our buyer persona is a teenager, we focus our social media marketing efforts on Instagram as the platform is really popular among teenagers.
However, suppose our client is a B2B company. In that case, we focus our efforts on LinkedIn as it is a better place to connect with other business professionals.
Setting Goals
After finding out where the brand's social media presence stands and what platforms they need to be on to reach its target audience, the next step is setting specific social media goals.
When our clients tell us their goals for social media marketing in New Jersey, they say something like, "I want to increase my Instagram followers."
This demand in itself is perfectly fine; after all, who doesn't want to grow their followers. However, there is a problem with this goal – it's not a goal.
A goal is something specific, something you can measure.
How many followers, at what time, and to what end? All of these questions need to be included in your goals.
So, let's rephrase. Let's be SMART.
SMART is an acronym for specific, measurable, achievable, realistic, and timely goals.
The better way to phrase the goal is – "I want to increase my Instagram followers by 25% over the next six months." Now you have a clear goal and timeframe to achieve the goal.
These objectives do not have to be the same on each social media platform. They may differ depending on your current position on each network, the platform's potential reach and growth, and your overall business strategy and goals.
Shed the Salesman and Make a Friend
The fun begins.
As you have probably guessed, social media is a place to be social. It's not a place to make a sale, not a place to talk about the features of your product, and not a place to publish your sales pitch. It's a place to be friendly; it's a place to engage in a dialogue with your audience.
The majority of advertising on social media is declarative. A billboard or print advertisement is the means of one-way communication. However, on social media, you can start a conversation with your audience.
This is why we engage with anyone who posts in good faith on our clients' social media pages.
While conversing with fans of your brand is enjoyable, it is also necessary to respond to those who have complaints. Our social media marketing agency in New Jersey not only responds to positive but also negative comments.
Timely response to negative comments will help you gain the respect of your followers who are watching these conversations.
Social media gives you the chance to show off your brand's personality. On social media, being more playful and "real" is acceptable (and encouraged). Within reason, even serious brands can have fun on social media.
All's Well That Track's Well
It's good to have fun, but you have to keep your goals in mind. So, it's time to start tracking your results after being active on social media for a few weeks.
Are you on track to meet your SMART objectives?
Keep an eye on the metrics that correspond to those objectives. Check-in every other week to see if you're on track to increase, let's say, Instagram followers by 25% over the next six months.
Closely monitoring the metrics allows our social media marketing agency in New Jersey to see how individual posts and tactics perform and decide whether to modify our strategy or stick with it.
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments