Are you looking to expand into and engage your prospects and consumers on social media? Kudos to you for the thought! However, there are seventeen social media platforms, all of them with a sizeable user base. So, which one should you choose for your business?
According to a social media marketing agency in New Jersey,
Facebook is the best platform to start your social media marketing journey.
Here are three reasons why.
Unparalleled Audience Specificity
With more than one-fifth of the earth's human population (1.55 billion) as active users, the platform has no competitors in terms of audience size. However, Facebook's real value is not in the enormous audience to which they can expose its messages; it is in the specificity with which advertisers can target its users on the platform.
As a result of its vast user base, Facebook maintains a massive data bank that feeds one of the best aspects of Facebook ads, 'lookalike audiences.' You can use this option to find new followers who have similar demographics and interests as your present ones.
"With the lookalike audience feature, you can practically double the potential reach of your adverts by targeting new customers who demonstrate the same interests and consumer behavior as your existing ones," said an SMM expert of a social media marketing agency in New Jersey
An Inherently Visual Platform
Unlike Google's text-based PPC, Facebook ads are powerfully visual. Therefore, you can harness both highly persuasive properties of visual ads and convey aspirational messaging with Facebook ads.
High ROI
The low cost and high ROI provided by Facebook advertising astound most new Facebook marketers. Because of the incredibly low price, Facebook Ads are an especially enticing option for small firms and organizations with limited resources.
Although the cost of a Facebook advertising campaign varies widely depending on criteria such as scope, messaging, and overall campaign objectives, Facebook Ads are surprisingly inexpensive. Especially given their potential influence and the precision with which advertising can target their intended viewers.
Therefore, if you plan to expand your marketing efforts on social media platforms, consider using Facebook Ads, says the best digital marketing company in New Jersey.
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