According to a digital marketing company in New Jersey, email marketing is an important communication channel for every company. However, it is a shame that it still ranks at the top of some marketing agencies’ priority lists when it comes to budget cuts.
About 40% of marketers reported that Covid-19 induced economic crisis led to major budget cuts for email marketing.The landscape of email marketing has evolved, and it is essential for every marketer to understand the lay of the land.
Top 10 Email Marketing Facts
The digital marketing company lists the top 10 email marketing facts you should know before planning your 2022 marketing strategies.
1. Every day, over 347 billion emails will be sent by 2022
The prediction is a massive improvement from 294 billion in 2019. Therefore, you may scale back in other areas; however, email should be prioritized as a form of customer support, sales outreach, and lead nurture.
2. Over 4 billion people are now using email
According to the best digital marketing company in New Jersey, the trajectory will only go upwards and is expected to reach 4.5 billion by 2024. With more and more people using the channel, the opportunity for businesses to establish personal contact with their clients is only going to increase.
3. About two-thirds of subscribers like to receive personalized emails at least once a week.
Email is a personal communication channel, and people like it when they receive messages. However, they like it, even more when the messages are personalized to their needs.
4. Three to five times a week is the preferred email frequency
Email marketing frequency is all about finding that sweet spot. You don’t want to email too often, as it could annoy them and drive them towards the “unsubscribe” button. If you aren’t sure about your sweet spot, try including a survey in your welcome emails to new subscribers. Ask them how often they prefer to hear from you.
5. Tuesdays and Thursdays are the best days to send emails.
According to a digital marketing agency in New Jersey, Tuesday is the best day for engagement, and Thursday is a close second. You should avoid Mondays as people typically stay busy, and it’s likely your email will get buried in their inbox. You should also avoid Friday, as people take the day off for vacation.
6. Segmentation Increases Click-Through Rates by 50%.
You can achieve a 760% increase in revenue by email segmentation. If you are failing to convert your emails, it could be that you’re sending the exact same email to all your subscribers. Instead, try segmenting your email based on lead qualifiers.
7. Welcome emails still lead the pack on open rates.
Welcome emails are the king of engagement with a mammoth 82% average open rate and ten times the click-through rates of other email types.
8. Almost 55% of global internet traffic occurs on mobile devices.
About 59% of millennials and 67% of Gen Z check emails on their phones. The numbers clearly indicate that if your emails are not optimized for mobile devices, you’re definitely missing out on a lot of views, says the digital marketing company in New Jersey.
9. Email is considered the most personal method of brand communication
About 74% of boomers, 72% of Gen X, 64% of millennials, and 60% of gen Z users prefer email for brand communication. Therefore, nothing beats email marketing when you’re trying to reach out and speak to your subscribers.
10.
A/b testing can boost your email marketing ROI by 37%.
A/B test can induce a big surge in ROI. Therefore, if you’re looking to boost your email marketing prowess, make A/B testing a priority, says the digital marketing company in New Jersey. Along with increasing your ROI, it’s also a great method to try out new features like interactive elements, live content, and dark mode and see how they perform.
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