Did you know that one of the most effective ways to improve your site's SEO is as simple as a, b, c? Well, it's not that simple, but it's no rocket science either. One of the effective ways to get your SEO game up is optimizing your title tags.
Title tags are essential because they inform visitors and search engines about the page's topic and how relevant it is to the query.
If you can understand all of the little ways to optimize your title tags, you have the potential to see a huge improvement in your website's organic search exposure.
In this blog, the best SEO company in New Jersey presents simple tips to help you do just that.
Tips to Write Clickable Title Tags
Choose the right words
Try to use words like HOW, WHAT, WHY, and WHERE. These words assist readers in understanding what to expect on the page in terms of answers to their questions, says the SEO experts in New Jersey.
Here are the top five commonly used words in high-ranking title tags, along with the number of times they were used:
- Best –338
- News –218
- Reviews – 170
- Top – 162
- Guide - 127
If
your site has the above attributes, you should include these words in your
title tag to boost your chances of ranking high.
Company and brand name
You may be wondering when it is appropriate to include your company or brand's name in the title of a page. According to the SEO company in New Jersey, it makes sense to include a brand or company name in the title tag for home pages.
However, when it comes to service or product pages, you want the title tag to match what people are looking for. Many businesses prefer to highlight the product or service they are attempting to sell before adding their company name at the end.
Avoid
getting truncated
Google gives title tags a 60 characters limit (but this can sometimes vary depending on the device used). Once the title tag exceeds this space, Google might truncate it.
Un-truncated title tags look clean and present the essential information to the reader. Therefore, try to keep your title within the limit and make it clear and concise, says a digital marketing company in New Jersey.
A Quick Recap
- Keep titles of 55-60
characters in length
- In titles, use target
keywords.
- Describe your page's
content.
- Use words like HOW, WHY,
WHAT, and WHERE to help people understand what's on the page.
- Words like BEST, REVIEW
and ULTIMATE should be used to entice users to click.
- Make each title unique;
no duplicates!
- Make good use of the name of your company or brand.
- Maintain a straightforward approach.
Related Posts :
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments