The average conversion is 2 per cent, which means for every 100 visitors, you can probably get 2 conversions which is pretty good. But some websites even have a conversion rate of only 0.1 to 0.2%.
If you are asking how to increase the conversion rate of your website, you are not alone. To ensure that you are optimising your website for improved conversion, there are some strategies as recommended by a web design company in New Jersey you can include in your marketing plan.
Proven ways to increase your website conversion rate
Below are the 5 proven ways which are suggested by a website designing company in New Jersey to help you increase your conversion rate.
- Run PPC campaigns.
Running PPC campaigns is the best way to drive traffic to your website, especially to your landing pages. Google Ads can prove to be an effective way to grab the attention of the customers to your products/ services. It has been found that the average conversion rate from Google Ads is more than 3 per cent.
- Create landing pages
The top 10 website design company in New Jersey makes sure that they create campaign-specific landing pages to promote their products and services. Moreover, landing pages attract customers to take action. This increase leads, which can be converted into potential customers/clients. Landing pages have a greater chance to rank high in SERP.
- Consider email marketing
Email marketing has proved to be an effective way to acquire more visitors to your website. You can use the email marketing strategy to attract new customers and retain the previous ones by giving them relevant insights and news about your business. Email marketing is considered to be one of the proven strategies to build the trust of your brand and increase the conversion rate.
- Include videos and images in your website.
According to studies, watching a brand’s video convinces a customer more to purchase the product or the service. Videos are one of the effective marketing tools to enhance the conversion rate to your website. A website designing company even stated that high-quality images get more views from customers. These in turn, increase the conversion rate to your website.
- Include a live chat tool in your website.
Today customers want instant answers to their queries. If you fail to respond to your customers immediately, they will leave your website. One of the best ways to ensure support for your customers is to include a live chat box in your website. It will compel the customers to visit your website for any query.
Conclusion
Improving the conversion rate may not be an easy task. However, you can try the above strategies today and see the difference.
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