So, you have cracked the tough nut – made yourself a great website with engaging animations, creative typography, and minimalistic design. Oh, it is just perfect!
Now you can sit back and relax…. Or, can you? Sorry to break it to you, but it's not yet over for you hustlers. There's a long way to go and many critical steps to take.
But, don't worry. In this post, the web building experts of our web design and web development company in New Jersey present some post-launch essentials for your website to make the climb a little easier.
Make sure to print the essentials out and paste them on your office wall (that's how essential these are for you.
Direct The Redirects
Make sure that www and non-www resolve and redirect to each other. For instance, forinstance.com and www.forinstance.com should point to the same website.
Many people know that duplicate content is a big no-no if you are serious about ranking high on Google.
However, many are unaware that if you do not redirect non-www to www or vice versa, search engines will index both versions of your domain. They will compete in search results, effectively pitting your site against itself.
Think of it as punching yourself in the face to test how strong you are.
Summon the SEO Experts
SEO efforts can significantly improve searchability, visitor traffic, and overall utility.
SEO experts in New Jersey can assure you remain at the top of your SEO game by aligning your web pages, headlines, and meta descriptions to the search engine algorithm and your prospect's expectations.
Psst…Did You Test Those Forms?
If you have, test your forms once more before going live. You want to get those hot leads, right? What if your form breaks down the moment when one of your potentially biggest customers starts to fill your form – the horror!
Test it to ensure that your forms submit correctly, your email notifications are getting delivered to the right inboxes, and any external emails are current and accurate.
This is especially important for B2B marketing, which has longer sales cycles, higher-value leads, and often has a lower volume than B2C.
Such Fine Quality
A quality website can single-handedly boost your conversion opportunities, and a website that fails to assure quality can drag all your efforts down.
This is why it is necessary to continue to monitor quality. It is critical to ensure that any link redirects are functioning correctly and that all public pages are being indexed by search engines.
If search engines fail to index your web pages, your users will remain oblivious to your site. Here at our web development company in New Jersey, we combat this by submitting an XML site map of any new site to major search engines.
And, to catch minor issues like dreaded spelling errors or boring paragraphs, we have in-house content experts to ensure that every word gets expertly woven into our clients' marketing narrative.
"Here Take My Money"
Hopefully, your web design agency built your site offers unique functionality that your target audience can benefit from.
Now, it's time to roll out the red carpet for your prospects. Start a Google Ads campaign, consider remarketing, and post updates on social media and other digital marketing methods.
There are several ways you can welcome your audience down the carpet into your site where you can convert them to customers.
Remember to tweak your approach and fine-tune your digital marketing strategy based on what works best.
If you want to make the best of your marketing efforts, we recommend you take the help of a digital marketing company in New Jersey.
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