Maybe the days of PPC paragraphs are counted. We cannot say it for sure as it is just an experiment. However, suppose the feature receives a wider rollout. In that case, it will be a welcome change in our digital marketing company in New Jersey.
Google is experimenting with bulleted lists in PPC ads. Yes, you read that right. In your PPC ad copy, now you can include up to three bullet points. You can use bullets to highlight descriptions and CTA, says the best digital marketing company in New Jersey.
Why We Care?
Google always keeps experimenting and rolling out updates and features that changes the game of digital marketing. Marketers always need to be on their feet and keep their eyes engaged on Google news. Even a small change like the introduction of bulletins can send significant ripples across digital marketing efforts, says our digital marketing company in New Jersey.
If the feature rolls out, a bulleted list can be used to showcase product features, unique selling points, or additional CTAs. This information is already included by advertisers in their PPC ad copy. However, with bulletins, these points can be easily highlighted and presented hierarchically, making it scannable for potential customers.
Google is not yet ready to share the complete information about the feature. “Yes, this is an experiment to show ad descriptions with bullets; however, we don’t have more to share on this at the moment.” – Ginny Marvin Ads Product Liaison at Google.
Other Google Ads tests
Google Ads is also testing out new features and ad formats. Over the last few weeks, the platform has also been testing favicons or emoticons in text ads and global site tags with automatic collection underneath the hood. However, similar to bulleted descriptions, Google did not say whether these features will eventually receive a wider rollout, says the digital marketing company in New Jersey.
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