If you are a healthcare provider, you should be familiar with the saying – you are what you eat. To live a healthy and happy life, you need to follow a healthy diet.
The same goes for your website.
Confused? We got you.
In this post, our SEO experts in New Jersey explain everything you need to know about E.A.T.
What is E.A.T.?
As you have already guessed, E.A.T. is an acronym. It stands for Expertise, Authority, and Trustworthiness.
E.A.T. is an essential ranking factor for Google. Google uses the E.A.T. algorithm to ensure that it returns accurate, truthful, helpful information to searchers.
Anyone can create a website and publish whatever they want on it. You don't have to be a doctor to start a medical information website or have a finance degree to write about investing.
This poses a significant problem for Google. People make critical decisions based on what they learn from search results. So, Google aims to ensure that those decisions are based on the most trustworthy information possible.
Therefore, Google considers the expertise, authoritativeness, and trustworthiness of the individual creator of page content, the content itself, and the entire website.
Let's break it down further.
How to Make Your Site E.A.T. Healthy?
Expertise
Subject matter expertise is essential for healthcare websites where patients click to get information about various aspects of health.
Imagine this scenario. You are a surgical oncologist. You have a website, and you've hired an agency without much knowledge about neither cancer nor surgery. They write some generic copycat content for your site, which does not answer much of your potential patient's query.
What do you think your prospects will do? Let's say you’ll be losing a lot of opportunities to help them with your surgery.
So, what to do?
The best option is to find writers and SEO experts in New Jersey with medical writing experience and knowledge and then review their work for accuracy.
Authoritativeness
Authoritativeness refers to how well your brand is known and trusted. If you're not already a household name in the medical field, don't worry about it.
According to one of the best SEO companies in New Jersey, here are some ways to boost your authority.
Linking to peer-reviewed studies and other well-respected medical sites.
Providing accurate information.
Creating longer articles that cover everything a reader needs to know about a topic
Having other high-quality medical sites link back to your content.
These pointers will help you rank higher on Google and boost authority.
Trustworthiness
Your medical website's trustworthiness is determined by your website's content, writers, and overall quality.
To show readers that your site is secure and trustworthy, make sure it has an SSL certificate and is hosted on an https:// domain, says the digital marketing executive of our digital marketing company in New Jersey.
Ensure that all statistics and studies are based on peer-reviewed studies or medical journals and that the data you publish is correct.
It also aids in the frequent updating of articles or whenever new information about a topic is released. Include an "updated on [date]" at the top of each article or blog post to show readers you're sharing the most up-to-date, relevant information on a topic.
So, there it is. Now you can make your site E.A.T healthy.
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