Looks matter but not as much as you think when it comes to websites. The appearance of your website is essential in grabbing and keeping the attention of visitors, but it is not the only factor.
To ensure a higher conversion rate, you must consider the user experience and ensure your site is easy to navigate.
In this post, our full-service digital marketing company in New Jersey lists 3 tips to boost your website conversion rate in 2022.
Usability in Website Design
The ability of visitors to navigate your website and find what they are looking for is referred to as usability.
The following are some common factors to consider when developing a "user-friendly" website:
• A straightforward navigation structure
• A clean layout that emphasizes white, empty space for easy reading
• The use of stretch layouts that accommodate all different screen sizes and devices
• Quick loading times
• Content that is easy to read and emphasizes scanning
• Simple design elements
A clean, consistent website design that prioritizes user experience is essential for increasing conversion rates.
Suppose your website is challenging to navigate or your products and services are hard to find.
In that case, your conversions will fall short of expectations, says the digital marketing expert of our digital marketing agency in New Jersey.
In the digital age, our world turns faster, so it is only normal for your customers or visitors to want to find what they need at speed.
So, emphasize making your design usable.
2. A/B Testing in Web Development
After working on a design that emphasizes usability, our web designers and developers in New Jersey test the effectiveness of the layout, design, and details.
Consistent, regular, and early testing is essential for effective web development.
A/B testing is a simple way to test your website. The test is a randomized and controlled experiment that shows two or more versions of the same element to different segments of visitors simultaneously.
The test helps determine which version leaves the maximum impact and drives conversion.
The A/B test should always focus on a specific aspect of the website.
For instance, you could test two different types of fonts on your website to see which one performs better in terms of conversion rates.
You can test minor details of your website, such as the size or color of your subscribe button, or emphasize completely different website designs.
3. Finishing with Aesthetics
High conversion rates on your website depend on various factors - from usability to aesthetics.
According to one of the best web design companies in New Jersey, the critical elements that influence the aesthetics of your website include:
• Color combinations
• Font sizes and font type
• The amount of white space on the website
• Readability on the website
• Images and other design tools
• Content on the site
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