Introduction
In an age of social media, it's clear
that video content reigns supreme. It's also clear that more and more content
marketers recognize the numerous compelling advantages of including video
content in their digital marketing strategy every year.
Whether creating awareness or generating
more leads, the cocktail of video and marketing is now more relevant than ever.
This strategy gives marketers a charming, all-singing, all-dancing format that
can be easily shared online, further fast-tracking brand growth, says the top video marketing company in New Jersey.
Why Does Your Business Need Video Marketing?
Video marketing has become a sure-shot
method to help you quickly and efficiently attain your business goals. From
YouTube, Facebook Live, Instagram stories to holding online classes or seminars,
there's a lot of space to experiment with the video format, shape, and size and
the possibilities are infinite. With 92% of marketers recognizing the value of
video in their marketing strategy, we've listed a few other statistics to spotlight
its significance further:
·
78% of
people watch online videos weekly, while 55% watch them every day
·
72% of
customers like learning about a product or service through videos
·
After
Google, YouTube is the most famous search engine on the internet in today's
date
·
59% of
executives like watching a video over text
·
92% of
users will share videos after watching them on mobile phones
These stats confirm that video is the
number one way to hit prospects across your business. It adds a human touch and
makes it easier for brands to earn the trust of their target audience, so
that's a win-win.
What Are the Benefits of Having a Video Marketing Strategy?
According to the best video marketing company in New Jersey, video is one of the
finest ways to convey your brand's story in an otherwise noisy marketing
landscape. They are snack-sized visual bits with the unique power to convert
like no other medium. Plus, viewers grasp 95% of a message when they watch it
in a video format, but only 10% when reading about the exact thing in a text.
The percentage difference is not something to sneeze on!
But if it is still hard to believe that
video matters so much, here are the top benefits of video marketing:
Builds Trust and Credibility
Videos allow you to build and spice up
your company's personality. You can connect with your viewers and take their
trust sky-high. Even customers fancy watching videos over reading text-heavy
articles, so the more videos you create, the more you can up-skill and inform
your customers while simultaneously establishing trust, which will ultimately
translate to sales.
Enhances Email Marketing Campaigns
Let's face it: Getting someone to open
the email you sent can be very tricky. However, when you add videos to your
emails, you get a step nearer to flying colors. You can enhance open rates and
lower unsubscribe rates by including the word "video" in your subject
line.
Sending emails with videos can cause a
nearly 200-300% increase in click-through rates, which itself is pretty
impressive. Most people would rather watch a video than consume a long text
block, says the top video marketing company in New Jersey.
Higher SERP Rankings
Search engines have only one purpose:
looking for content that generates higher viewer engagement. You'll instantly
notice people paying more attention when you add a video to a mix, which also
means search engines adore websites or blog posts that include video. The only
catch here is making and optimizing the video correctly.
Influences Consumer Decisions
There is a reason why YouTube product
reviews are so well-received. Not only do they give thorough and honest
insights into the product, but they are also more dependable when compared to a
traditional newspaper advertisement.
Keeps Your Brand Relevant
Customers like brands that are
up-to-date with the latest trends. When it comes to company promotion, it's
inbound video marketing that has held the fort. You can hold live videos,
upload stories on your respective social media platforms, or take benefit of
the evolving video formats like 360 videos or 1:1 video. Video marketing is
constantly evolving and growing, which is why even you'll be able to keep up
with the times, says the best video
marketing company in New Jersey.
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