Are you planning to invest in a web design and development company in New Jersey? Then you should note the questions I am about to share in this post.
These basic questions are usually asked by an agency to their clients to get an idea about the kind of website they want to develop.
Preparing answers to these questions will help make the communication between you and your agency smooth and productive.
Do you want to build a new website or redesign an existing one?
This question helps web designers and developers determine whether the project is a complete redesign or a brand-new website from the ground up.
Developers ask this question to determine how much work the project will need and the money it will cost.
Who is your target audience?
Any website's goal is to be relevant to its target audience, which means it must be tailored to them.
So, a web development company in New Jersey needs to know details like their job titles, age, gender, and location.
A website for stay-at-home mothers, for example, needs to have a different tone and style than one for professional athletes.
You must also provide information about whether your ideal customer is knowledgeable about the product or service you offer or if they need to be educated.
What distinguishes your services from others?
It's safe to assume that you want to create a site that distinguishes you from your competitors. Therefore, you must communicate your unique selling point or competitive advantage so that it can be made a key component of your website.
It could be as simple as quick responses to customer questions or problems. Other examples include providing fast or free product delivery, having the best rates, and having unique return policies.
Knowing your competitive advantage, your website designers in New Jersey can incorporate elements to ensure your target audience has the best impression of your brand.
Do you have any style guides?
A web design and development company in New Jersey may ask this question to keep your designs consistent and cut down on final product revisions.
Share the style guide that you want the developers to follow. It may be that some of the rules in the guide may not align with your vision for the site. In such cases, you, the developers, and the designers must communicate and come to a solution.
If you do not have a style guide share any formal documents or any online or printed materials, such as banners or business cards, from which the agency can get an idea of your style.
June 28, 2022
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