Every year, about 30,000 new items are introduced, with around 95% of them failing. Why? People are afraid to try new things and are often resistant to learning about new products, even if they will improve their lives. So, what factors determine whether a product succeeds or fails? A video promoting a new product.
The majority of individuals (about 66 percent) prefer
to watch a video rather than read about a product. And magic happens when a new
product is introduced to them with the proper explainer video.
Why are Product Launch Videos Useful
People are more likely to buy after watching a video.
According to a recent survey, 84 percent of people bought a product after
watching a brand's video. This fantastic conversion rate is simply too good to
pass up. Four out of five marketing professionals claimed their video promotion
activities directly increased sales when questioned about the influence of
videos on sales. They also believed that new product introduction videos
increased ROI (89%), organic site traffic (87%), and lead generation (83
percent ).
What are the Different Sorts
of New Product Launch Videos
With video, you may promote a new product in a variety
of ways. To get you started, here are five product launch video ideas.
#1 Simple Explainer Videos
Because of what explainer videos are supposed to do,
they are one of the most popular types of launch videos. They exist solely to
describe how a product or service operates. And there's no better setting for a
new product introduction video than this.
People want to know why they require your product, how
it will benefit them, how it works, and where they can obtain it. When done
effectively, explainer videos check all of those boxes, says an explainer video production expert of a
New Jersey-based firm.
#2 Product Demonstration
Explainer Videos
A demonstration is used in many new product launch
videos to show how the product or service works. These adverts for the product's
launch are a fast demonstration of how well it works. As they watch, viewers
realize the importance of the new product. Then they buy.
#3 Animated Explainer
Videos
Animations can convey the intangible, unlike product
presentations that focus on physical, unambiguous results. Consider a new
product launch video for a health and wellness item, such as a prescription
medication. Many of them feature animations of the human body before and after
the medicine has been administered. When a physical representation of a product
isn't possible, animation is a terrific approach to visually illustrate how it
works, says an executive of a leading animated explainer video company in New Jersey.
Bottom Line
Making a fantastic new product launch video should
just be a small component of your overall marketing strategy. Another challenge
is getting potential buyers interested enough to view the video.
Encourage your target audience to view your video by properly promoting
it.
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments