Why do the Best SEO Companies Focus on Longtail Keywords?

Why do the Best SEO Companies Focus on Longtail Keywords?

Why do the best SEO companies in New Jersey focus on longtail keywords? Why not focus on short tails with more significant search traffic?


Sit tight as in this post; we'll answer your queries but first, let's get clear about what longtail keywords are.

What are Longtail Keywords?

A longtail keyword is a phrase that describes a product or service that's more specific than a broad keyword.

For example, "best smartphones" is a broad keyword while "best smartphone within 16000" is a longtail keyword.

The search volume for most longtail keywords is lower than short or "head" keywords.

Using them might seem counterintuitive at first; however, if you know how to use them, they are a godsend, says the SEO expert of our SEO agency in New Jersey.

How do Long-tail Keywords Work?

Here's an example (it may sound harsh, but it's true) - if you're a smartphone seller, the chances of your web pages appearing near the top of an organic search for "smartphones" is next to none.


There's too much competition surrounding the keyword (this is particularly true if you're a smaller company or a startup).


However, if your online store has a stock of the latest smartphones under Rs. 16000, focusing your SEO efforts on "best smartphone within 16000" will help you find consumers looking for that product.


The keyword’s search traffic might be low, but as it is targeted towards a particular audience with high buying intent, your chances of making a sell is higher.

Reasons Why the Best SEO Company in New Jersey Focus on Long-tails

Here are three reasons why the best SEO companies make longtail keywords an integral part of their SEO strategy –

 

Most Longtails are Less Competitive

As longtail keywords quench specific search intent, they have less search volume and thus are easier to rank for.

In addition, using these keywords will allow you to hyper-focus your content on a specific audience with a higher buying intent than people who search broad keywords.


Think about it. Who do you think is most likely to buy your product - people who search "smartphones" or the ones who search "best 2022 smartphones under 16000.”

Most Longtails are Easier to Address

According to one of the best digital marketing companies in New Jersey, as longtails are focused, you can tailor your content to address specific queries.

On the other hand, focusing on broad keywords makes creating content challenging and less effective. You'll need to address everything that falls within its ambit.

There are Lots of Longtails and Opportunities

Yes, each longtail keyword will not bring a flood of traffic to your site. However, as you address more and more of them, the search traffic will eventually be quite significant.

You're unlikely to run out of them because they're plentiful in almost every industry.

June 06, 2022 Tags : best digital marketing companies in New Jersey , best SEO company in New Jersey

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