SEO Company's Tips to Improve Your Technical SEO
Why is Technical SEO Important?
Your content might be the most thoroughly researched and expertly written, but if search engines fail to crawl and index it, your content is useless.
It's like throwing a rock in a sea with no one around to see it…does it make a splash?
Your content will make no splash on search engines without a solid technical SEO foundation.
Some Quick Tips to Improve Your Technical SEO
Crawlability is the foundation of your technical SEO strategy.
Your web pages are crawled by search bots to gather information about your site, index the site and rank it according to its relevance to search queries.
If these bots fail to crawl, they will be unable to index or rank your pages; thus, lowering your chances of showing yourself in the organic rankings.
The first step in implementing technical SEO is to ensure that all of your important pages are easily accessible.
Here are some basic steps from the SEO experts of our SEO agency in New Jersey to make your site easily crawlable –
Creating an XML Sitemap
XML Sitemap helps search bots understand and crawl your web pages. Think of it as a map for your website.
Submit your sitemap to Google Search Console and Bing Webmaster Tools and keep them up to date as we add and remove web pages.
Optimize Web Pages
Our technical SEO services in New Jersey include the following to optimize web pages to make them easily crawlable and ranked -
Removing or rewriting duplicate pages.
Fixing or redirecting any broken links.
Making sure CSS and Javascript files are crawlable.
Checking crawl stats regularly and watching for sudden dips or increases.
Making sure any bot or page disallowed from crawling is blocked.
Keeping the sitemap updated and submitting it to the appropriate webmaster tools.
Auditing site to find out unnecessary or outdated content.
Watching out for dynamically generated URLs can make the number of pages on a site skyrocket.
Optimize Site Structure
There are several pages on your website. Those pages must be organized so that search engines can find and crawl them easily.
That's where your site structure — also known as your website's information architecture — comes in.
According to a digital marketing company in New Jersey, your site architecture is how you organize the pages on your site in the same way that architectural design is how you organize a building.
For instance, your blog homepage links to individual blog posts, linking to their respective author pages. This structure aids search bots in deciphering the connections between your pages.
Make sure the most essential pages to your business are at the top of the hierarchy with the most significant number of internal links.
Add breadcrumb menus
Breadcrumbs are a trail that leads users back to the beginning of their journey on your website.
Here at our SEO company in New Jersey, we always add breadcrumbs to large sites. The menu helps users navigate the site easily by showing how their current page connects to the rest of the website.
The breadcrumbs are not only for visitors; they are also used by search bots.
If you are going to add breadcrumbs, remember -
They should be visible to users so they can navigate your website without having to use the back button
They should have structured markup language to provide accurate context to search bots crawling your site.
Boost Your Speed
The speed of your website is essential. Make no mistake about it. Google, as well as visitors, will impose a penalty on your website if it is slow and takes a long time to respond.
That means that even if your content is the gold standard for that topic, your website will rank lower in the SERPs than it would if it loaded faster.
This is one aspect of technical SEO that you simply cannot overlook, says the best digital marketing agency in New Jersey.
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