PPC (pay-per-click) ad campaigns are one of the most effective digital marketing strategies for increasing website traffic.
The right campaign can help you climb to the top of search engine results pages (SERPs), boosting traffic, conversions, and sales.
However, if you don't plan properly, it can quickly become an expensive but futile exercise.
Want to ensure that your Google ads generate ROI? Read ahead.
Here are the best practices for PPC in 2022, according to one of the top-performing PPC companies in New Jersey.
Use Long-tail Keywords
Long-tail keywords are mainly used by users who know what their problem is, are looking for solutions, and are likely to try what your company offers.
Thus, focusing on the long tails will allow you to develop your ad in a way that will quench their search intent and boost your conversion rate.
Additionally, long tails are less competitive and less expensive to bid on. However, they account for more than 70% of all online searches.
Create Unique Landing Pages for Each Campaign
Every campaign should have its own dedicated, and relevant landing page, says the PPC experts of our digital marketing agency in New Jersey.
When done correctly, optimized landing pages convert at much higher rates than the home page, particularly if they have a clear call to action, creative designs and imagery, and compelling copy.
Use of Negative Keywords
The goal of any PPC campaign isn't to get clicks but to convert. Remember that each click costs you money, so it had better be worth it.
Negative keywords keep your ads hidden from people looking for similar content but are not likely to convert.
This allows you to maximize relevance and ensure that your ads are seen by the right people.
For instance, if you are an apple authorized store running a campaign with the keyword "apple laptops," here are some negative keywords that you must flag – apple laptops discount, reconditioned apple mac laptops, and refurbished apple laptops.
Focus on Top Performers
Rather than spreading itself thin, every great PPC service in New Jersey invests in smaller, more focused campaigns.
That is to say, you should avoid bidding on too many keywords. Instead, keep it to a bare minimum.
After that, keep a close eye on their results, hone in on the winners, and bid farewell to the losers.
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