Links are an essential factor for Google and other search engines to analyze and rank websites, says a digital marketing agency in New Jersey. They follow links from other sites to your web property then trace the internal links within your site, evaluating the "flow" of ranking signals and assigning them to sites accordingly.
PageRank is calculated using two primary signals: the types of
sites that link to your website and the structure of your internal links.
Gathering backlinks is no doubt necessary to boost your domain
authority. However, you also need to ensure your internal link structure is
well-optimized to get the most out of the sites that link to your pages.
Here are three ways to optimize your internal linking and
improve your organic ranking on Google SERP.
Optimize Distribution of Link Flow
External links are often copied on multiple pages, such as job
postings, report downloads, or corporate goal statements. While these pages
contain crucial pieces of information for site visitors, there's a strong
possibility they won't be the most SEO-friendly.
Therefore, to solve the issue, the digital marketing company in New Jersey advises you to remove these links
whenever possible, especially if they are often used. Instead, include these
links to pages that are better optimized for search. By doing so systematically
across the pages of your site, you can start to push up internal link flow to
the SEO-friendly pages and limit it to the pages that aren't crucial for
search.
Reduce Link Flow Loss
While optimizing link flow is vital, you must also analyze
instances of ranking loss caused by links. This happens most commonly when
sites link to non-search-friendly pages, such as help sites, career sites, and
user login sites.
Connecting to these less important pages is often required for
site operations; thus, eliminating them isn't always an option. Instead,
the digital marketing agency in New Jersey, recommends compensating for the PageRank loss due to these
links by always linking back from every internal page you link to.
You can also use nofollow links in their site content to reduce
link flow loss. Nofollow links instruct search engines to disregard the link;
therefore, they have no effect on search engine rankings.
Eliminate Penalty Factors
Penalty factors are elements that can lower the ranking of your
pages. Duplicate content is one of the most prominent penalty factors as it
informs search engines that your site's content is of poor quality. Too many
internal links to content containing potential penalty factors may affect your
site's rankings.
You should also refrain from linking to too many pieces of "thin" content on their websites. These are pages with extremely low word counts that are intended to be educational but provide very little information.
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