Digital Marketing Company Welcomes Bulleted Lists in PPC Ads

Maybe the days of PPC paragraphs are counted. We cannot say it for sure as it is just an experiment. However, suppose the feature receives a wider rollout. In that case, it will be a welcome change in our digital marketing company in New Jersey. 

 

 

Google is experimenting with bulleted lists in PPC ads. Yes, you read that right. In your PPC ad copy, now you can include up to three bullet points. You can use bullets to highlight descriptions and CTA, says the best digital marketing company in New Jersey. 

Why We Care?

Google always keeps experimenting and rolling out updates and features that changes the game of digital marketing. Marketers always need to be on their feet and keep their eyes engaged on Google news. Even a small change like the introduction of bulletins can send significant ripples across digital marketing efforts, says our digital marketing company in New Jersey. 

If the feature rolls out, a bulleted list can be used to showcase product features, unique selling points, or additional CTAs. This information is already included by advertisers in their PPC ad copy. However, with bulletins, these points can be easily highlighted and presented hierarchically, making it scannable for potential customers.

Google is not yet ready to share the complete information about the feature. “Yes, this is an experiment to show ad descriptions with bullets; however, we don’t have more to share on this at the moment.” – Ginny Marvin Ads Product Liaison at Google. 

Other Google Ads tests

Google Ads is also testing out new features and ad formats. Over the last few weeks, the platform has also been testing favicons or emoticons in text ads and global site tags with automatic collection underneath the hood. However, similar to bulleted descriptions, Google did not say whether these features will eventually receive a wider rollout, says the digital marketing company in New Jersey.

How a Digital Marketing Company Boostsits Conversion Rate

 

Is Your Conversion Rate Dangling Below Your Goals? 

“Conversion is the phenomenon in which a user takes some action in response to a call-to-action placed in an ad, offer, or notification,” says a digital marketing company in New Jersey.

A conversion can mean many things. For example, a customer has signed up for your webinar, subscribed to your email list, or placed an order on your website. All of these actions qualify as conversion.

Now, the conversion rate is a metric that marketers use to measure the success of their marketing campaigns. And the bad news is – most marketers report a conversion rate of around 1% and 3%. Therefore, it features in the priority list of many marketers. 

Is your conversion rate dangling below your goals? Follow these top 5 tried and tested tips from the digital marketing agency in New Jersey.

Analyze Consumer Journey

Developing a customer journey map can help you identify the steps in the process and observe the stuff that is working and what isn’t. Most importantly, the map will help you follow the step where your customers are falling off. 

Once you identify your drawbacks, you can roll up your sleeves and get to fixing them, hopefully driving more conversions. Suppose your customers drop off at the ‘place order’ page. What you can do is offer a promotion on the page to stimulate them towards conversion.

Test TestTest!

According to a digital marketing company in New Jersey, A/B testing ensures that your marketing is fool-proof and resonates with your customers. The testing method helps you test out yes or no questions about your campaign or site and get answers quickly. You can then reconfigure your marketing element according to the data gathered to increase your conversion rate.

For instance, if you are stuck between red and blue for your CTA button, you can launch a blue CTA button for half of your users and a red button for the other half. Then observe which button drives more conversions and choose that for your final design.

Assess Page Design

Studies suggest that over 75% of consumers judge the value of your website by its design. A company with a website that has blurry and grainy images, incoherent design elements, and paragraphs full of typographic nightmares can never establish credibility in the eyes of potential customers. You should choose your design, keeping the best standards in mind.

A tip from a web design expert of the digital marketing company in New Jersey – Follow the Law of Prägnanz while designing your website. The law posits that humans prefer minimalistic designs over flashy and over-the-top designs. Emphasize white space and use simple typography and bullet points to cleanly organize the information on your website.

Highlight Your Selling Points

Outline the best features of what you offer in value-driven terms and communicate it clearly to your audience. Test out different wording and ensure the design elements of your site present your brand in its best light.

Use Social Proof

Writing persuasive copies and uplifting these with beautiful design is effective; however, it isn’t always enough. The final piece of the puzzle that you need to complete the conversion journey is Social Proof, says the digital marketing agency in New Jersey.

Social proof will help your brand leverage the psychological principle that will drive your prospects towards what you offer — FOMO. You can subtly boast about your brand’s popularity with posts on social media, and other users will notice it. The posts will raise their urgency to buy while also establishing their trust in your product’s quality.

A Digital Marketing Company Lists Email Marketing Facts

According to a digital marketing company in New Jersey, email marketing is an important communication channel for every company. However, it is a shame that it still ranks at the top of some marketing agencies’ priority lists when it comes to budget cuts. 

About 40% of marketers reported that Covid-19 induced economic crisis led to major budget cuts for email marketing.The landscape of email marketing has evolved, and it is essential for every marketer to understand the lay of the land. 

Top 10 Email Marketing Facts 

The digital marketing company lists the top 10 email marketing facts you should know before planning your 2022 marketing strategies.

1. Every day, over 347 billion emails will be sent by 2022

The prediction is a massive improvement from 294 billion in 2019. Therefore, you may scale back in other areas; however, email should be prioritized as a form of customer support, sales outreach, and lead nurture.

2. Over 4 billion people are now using email

According to the best digital marketing company in New Jersey, the trajectory will only go upwards and is expected to reach 4.5 billion by 2024. With more and more people using the channel, the opportunity for businesses to establish personal contact with their clients is only going to increase.

3. About two-thirds of subscribers like to receive personalized emails at least once a week.

Email is a personal communication channel, and people like it when they receive messages. However, they like it, even more when the messages are personalized to their needs.

4. Three to five times a week is the preferred email frequency

Email marketing frequency is all about finding that sweet spot. You don’t want to email too often, as it could annoy them and drive them towards the “unsubscribe” button. If you aren’t sure about your sweet spot, try including a survey in your welcome emails to new subscribers. Ask them how often they prefer to hear from you.

5. Tuesdays and Thursdays are the best days to send emails.

According to a digital marketing agency in New Jersey, Tuesday is the best day for engagement, and Thursday is a close second. You should avoid Mondays as people typically stay busy, and it’s likely your email will get buried in their inbox. You should also avoid Friday, as people take the day off for vacation.

6. Segmentation Increases Click-Through Rates by 50%.

You can achieve a 760% increase in revenue by email segmentation. If you are failing to convert your emails, it could be that you’re sending the exact same email to all your subscribers. Instead, try segmenting your email based on lead qualifiers.

7. Welcome emails still lead the pack on open rates. 

Welcome emails are the king of engagement with a mammoth 82% average open rate and ten times the click-through rates of other email types.

8. Almost 55% of global internet traffic occurs on mobile devices.

About 59% of millennials and 67% of Gen Z check emails on their phones. The numbers clearly indicate that if your emails are not optimized for mobile devices, you’re definitely missing out on a lot of views, says the digital marketing company in New Jersey.

9. Email is considered the most personal method of brand communication

About 74% of boomers, 72% of Gen X, 64% of millennials, and 60% of gen Z users prefer email for brand communication. Therefore, nothing beats email marketing when you’re trying to reach out and speak to your subscribers. 

10. A/b testing can boost your email marketing ROI by 37%.

A/B test can induce a big surge in ROI. Therefore, if you’re looking to boost your email marketing prowess, make A/B testing a priority, says the digital marketing company in New Jersey. Along with increasing your ROI, it’s also a great method to try out new features like interactive elements, live content, and dark mode and see how they perform.

Importance of Typography: A Web Design Company Explains

 According to a web design company in New Jersey, typography is the art of arranging written content to make it readable and appealing when displayed. 

Good typography can multiply the positive features of your brand message. Whereas bad typography can hamper your audience's experience and reduce the impact of your brand message. Therefore, typography deserves the same attention as your content and other aspects of your website.

Here are 5 reasons why you should pay attention to your type – 

A Medium of Communication

Typography is the soul of your website. It tells your visitors what your site is about and motivates them to take some kind of action.

According to the website designing company in New Jersey, typography is regarded as 'good,' if – 

• It successfully conveys the brand message with force without distracting the reader. 
• Conveys an appropriate mood or feeling. For example, the comic sans font communicates a playful mood. Imagine if a hospital website uses this font!

Attracts Readers & Holds Their Attention

The correct blend of color, font, and text size helps grab the attention of your visitors and lure them into the text. Highlighting certain essential parts of your web content can also help readers extract meaningful information.

Conveys a Certain Mood or Feeling

Different typestyle conveys a different kind of mood or feeling, says the web design company in New Jersey. Therefore, typography that works in the case of an industrial corporation will not be appropriate for a kids' website. 

Before designing typography for a website, it is essential to understand your site's industry and what mood or feeling you wish to evoke through your message.

Establishes Hierarchy and Creates Harmony

Information hierarchy means classifying the written content according to the order of importance. According to a web development company in New Jersey, you can choose certain font types and font sizes to highlight and differentiate the most critical sections of your content.

The variation of size and type gives your website design an artistic effect and a harmonic look. Remember, arrange your typography in a way that accentuates your content.

Builds Brand Recognition

According to the best web design company in New Jersey, every successful brand develops its own typographic style, which helps build its identity and facilitates recognition. Similarly, you should design a unique typestyle for your brand. Your brand's typestyle will convey your brand value and message to your prospects and help them recognize you anywhere, anytime. 

How To Choose The RightOnline Marketing Channel– An Agency’s Tips

 Every company does not have to employ all of the available marketing channels. In the future, the marketer will squander time and resources pushing products on a popular channel.

When it comes to selecting the best marketing channel, you must start with a strategy. You should contact digital marketing agency in New Jersey if you're seeking for a team that can create a strategy. However, before you go any further, you should look into how to identify the effective marketing channels.

Establish Your Objectives

You must know what you want to achieve when moving forward with your business. You should also know what consumers are most inclined to buy. Later on, you'll come across a variety of marketing channels that can assist you in achieving your marketing goals.

Create a Customer-Centric Mindset

You can visualize who your ideal customer is once you know where your customers spend their time. Later on, you'll be in a better position to direct strategy in key marketing channels.

When you know you'll have to work hard to establish an audience in the future, you can partner with someone who already has a large following.

You can learn about the audience's Google AdWords preferences and which brand ambassadors they follow. Furthermore, you might develop a virtual brand if you expect to spend more time online reading news or checking emails.

Create a Marketing Plan

While there is no specific framework, you must have a strategy in place and determine what is appropriate for your company. You must decide which marketing channel works best for you and invest in your strategy accordingly. An effective strategy on a few channels is the foundation of a good online marketing strategy in New Jersey.

Customers are more likely to check out the post and take action on those platforms. They can either subscribe to a newsletter or share the post if it's worth sharing.

Evaluate the Results

You can stay current and ensure greater results if you have a strong understanding of the marketing channels. You can acquire insights and visualize the success of the marketing campaign using the analytics tool.

You can track traffic to your website using Google Analytics, for example. On the other hand, you can utilize a Performance Grader to assess the Google Ads Account's potential.

Final Thoughts

Finally, you should create a strategy that includes a review and several iterations. It is then possible to devise a low-cost marketing plan based on deliberate activity.

Once you've determined who your ideal customer is, you can delve into the competitive realm and watch their growth. You can also begin using the channels and begin promoting based on current trends.

If you want to raise brand exposure on the internet, you should contact the top internet marketing company in New Jersey.

In conclusion, choosing the right online marketing channel is a crucial decision for businesses seeking to maximize their digital marketing efforts. The tips provided by digital marketing agencies can greatly assist in making an informed choice.

Are Pop-Ups Still Relevant? Website Design Company Explains

A pop-up is a graphical user interface window that emerges on top of a window on a computer screen. Pop-ups are an online advert meant to produce leads and provide users who are about to exit your site with a second chance to remain on the page.Pop-ups are divided into three categories based on how they display on the screen: new page, full page, and in-browser pop-ups.

Website pop-ups have elicited strong mixed reactions from their users since their inception. Some people find them obnoxious and disturbing, while others see them as useful tools for distinguishing between site content and advertisements.Pop-ups, on the other hand, can be efficiently utilized to attract more readers and viewers if they are handled correctly. This post from one of the best website design companies in New Jersey will go through a few of the best ways to make use of them to your advantage.

How You can Make Pop-Ups more Relevant

People are altering how they conduct business, and the contemporary consumer persona is favoring e-commerce. As a result, it is critical for online marketers to take advantage of every tactic available to them. Website pop-ups have shown to be effective in the past and will most likely continue to do so in the future. Here are some tips on how to make the most of pop-ups.

Make them Noticeable

If you're going to employ pop-ups, keep in mind that they'll always disrupt a user's ability to read or navigate your website. Similarly, your pop-ups may irritate your users. As a result, it's critical to make your pop-ups less obnoxious by using visually appealing images to capture customers' attention and interests.

Use them Sparingly

If you must use pop-ups, utilize them sparingly and limit each unique visitor to only one pop-up appearance. Multiple pop-ups on a website may be beneficial in generating leads on rare occasions, but they will aggravate users to the point that they will never return to your site.

Allow Users to Exit or Ignore them

If a pop-up does not contain an exit button, it is one of the most unpleasant aspects about it. People despise being duped or forced to do something they don't want to do. When using a pop-up, make it as simple as possible for consumers to exit the pop-up.Instead of providing users demeaning options like an ‘X’ button for declining your offer, give them a"Not Right Now" or "No Thanks" option, recommends a website design and development expert in New Jersey.

Refrain from Using Pop-ups for Mobile PhoneUsers

While it's tempting to employ pop-ups to target mobile consumers, it's best to avoid it. Pop-ups, regardless of their nature, are not suited for mobile users because they cover the entire online content. Google introduced ranking penalties in 2017 for websites that display annoying pop-ups to mobile visitors. If you must use pop-ups for mobile, make sure your website is set up so that pop-ups appear "above-the-fold," so consumers can simply scroll down to get past your adverts and to your content.

Bottom Line

Pop-ups are still an effective way to generate and convert leads. When implementing a pop-up marketing campaign, ensure your website is configured to display pop-ups without sacrificing its efficiency. Pop-ups should also be placed where your users would notice them without completely hiding your content. Lastly, make use of the top web design services in New Jersey so that your pop-up design is in line with your website and brand.

Digital Marketing Agency Explains Why A Landing Page Is Crucial For Businesses

 Somedigital marketers often do not include landing pages in their digital marketing strategy.However, failing to consider the benefits of landing page SEO on your website can undermine your conversion rate optimization efforts, explains the best digital marketing agency in New Jersey. Moreover, if the landing page is not done with care and proper planning, it can become a costly and time-consuming process.

Still have doubts about the importance of landing page conversion to your company? The following are the top reasons why landing page optimization should be a key priority for you:

Increase the Number of Potential Leads

Landing page optimization is a terrific approach to boost your SEO and CRO while also increasing brand recognition and driving qualified leads and visitors to your website. Approximately 68% of business-to-business (B2B) organizations use landing pages to generate a consistent supply of leads for eventual conversion, according to an online study.

Businesses who prioritize landing page conversion and have 10 to 15 landing pages improve their leads by up to 55%, according to an online report.

Produce Actionable Insights and Valuable Data

Persuasive landing pages allow you to collect prospect demographics and send them through your conversion rate optimization funnel. The most frequent landing page examples, such as lead capture landing pages and splash landing pages, include a brief form that requests pertinent information from visitors, such as their name, email address, and other contact information.

Forms are one of the most crucial elements of a landing page, but many marketers get them incorrect all the time. Make sure you just ask for the information you require.

Make the Most of Your Search Campaigns

Only half of the battle is won when it comes to technical SEO and paid advertising. To encourage specific user action and maximize the outcomes of your digital marketing initiatives, you'll need a conversion-focused landing page designed and optimized by one of the best digital marketing companies in New Jersey.

Landing pages are useful platforms for email marketing, social media advertising, search engine marketing (SEM), and ecommerce optimization, in addition to supporting SEO and PPC campaigns.

Increase Your Conversion Rates

Although conversion rates for landing pages differ by industry, many web design professionals and content writing service providers admit that the more goal-oriented landing pages you have, the better your chances of increasing conversions.

Conclusion

We do, without a doubt, live in a technologically connected world. Moving on with a digital strategy might easily be one of the most beneficial expenses you make for your company. Having landing pages, as per the top online marketing company, in your digital marketing arsenal is a wise choice that will benefit both you and your clients.

An Agency Shares Digital Marketing Tips For Ecommerce Businesses

 While offline shops aren't disappearing, e-commerce stores are continually on the rise. E-commerce sales have nearly tripled in the recent times. While this creates a robust market, it also creates a highly competitive one. Understanding the complexities required for e-commerce businesses is critical for a top digital marketing company in New Jersey. That's why we've compiled a list of essential e-commerce digital marketing suggestions. Information is power, and it might also mean greater profit in this situation.

Digital Marketing Tips for E-commerce Businesses

Use Customer Reviews - One of the most powerful marketing tools a company may have is customer reviews. The only time this does not apply is if your services or products are poor.But, let's face it, if that were the case, you wouldn't be reading this. Reviews can help your company in a positive way. Their capacity to increase trust and confidence in your company has a direct impact.

Make Use of Good Pop-Ups – There are good and awful pop-up advertising. The distinction between the two is straightforward: timing. Bad pop-ups are obtrusive, frequently arriving before a customer has fully engaged. A good pop-up serves as a reminder or an added incentive to prod a consumer toward a purchase choice, but only after a sufficient amount of time or action has passed since the ad was triggered.

Sell on Instagram – Instagram can be used to sell products, says a digital marketing agency. Social media platforms aren't just for promoting your business or driving visitors to your website.It's relatively simple to sell things directly from Instagram because of the fantastic Facebook and Instagram interface. Rather than simply admiring a product image, customers can go straight to the sales page. This makes buying more of a "one-touch" experience.

Use Google — With its incredibly efficient Google Shopping Campaigns, the internet can assist e-commerce companies. A well-crafted campaign has the advantage of displaying advertising to clients based on relevant query searches. For consumers, Google, and, of course, your company, it's a win-win situation.

Conclusion

In the end, e-commerce has been on the increase for the past ten years. As a result, the battlefield has grown in size, but it has also become more disputed.If you want to stay in the competition, you'll need to grasp these tips offered by one of the best digital marketing companies in New Jersey.

An Agency Shares Digital Marketing Tips For Ecommerce Businesses

 While offline shops aren't disappearing, e-commerce stores are continually on the rise. E-commerce sales have nearly tripled in the recent times. While this creates a robust market, it also creates a highly competitive one. Understanding the complexities required for e-commerce businesses is critical for a top digital marketing company in New Jersey. That's why we've compiled a list of essential e-commerce digital marketing suggestions. Information is power, and it might also mean greater profit in this situation.

Digital Marketing Tips for E-commerce Businesses

Use Customer Reviews - One of the most powerful marketing tools a company may have is customer reviews. The only time this does not apply is if your services or products are poor.But, let's face it, if that were the case, you wouldn't be reading this. Reviews can help your company in a positive way. Their capacity to increase trust and confidence in your company has a direct impact.

Make Use of Good Pop-Ups – There are good and awful pop-up advertising. The distinction between the two is straightforward: timing. Bad pop-ups are obtrusive, frequently arriving before a customer has fully engaged. A good pop-up serves as a reminder or an added incentive to prod a consumer toward a purchase choice, but only after a sufficient amount of time or action has passed since the ad was triggered.

Sell on Instagram – Instagram can be used to sell products, says a digital marketing agency. Social media platforms aren't just for promoting your business or driving visitors to your website.It's relatively simple to sell things directly from Instagram because of the fantastic Facebook and Instagram interface. Rather than simply admiring a product image, customers can go straight to the sales page. This makes buying more of a "one-touch" experience.

Use Google — With its incredibly efficient Google Shopping Campaigns, the internet can assist e-commerce companies. A well-crafted campaign has the advantage of displaying advertising to clients based on relevant query searches. For consumers, Google, and, of course, your company, it's a win-win situation.

Conclusion

In the end, e-commerce has been on the increase for the past ten years. As a result, the battlefield has grown in size, but it has also become more disputed.If you want to stay in the competition, you'll need to grasp these tips offered by one of the best digital marketing companies in New Jersey.

SEO Company's Tips On Image Optimization with Alt & Title Tags

Introduction

You might have read that images are paramount to a successful online presence, but your web traffic seems not to care and continues to stay low. Why is it? The answer is image optimization. Having images on your website won't be sufficient to increase your website visitors. It is optimizing your images for search engines that increase your web traffic, rankings, and even your leads and sales. All it takes is a healthy dose of image SEO, says a SEO company in New Jersey.

What Is Image SEO?

Image SEO is the method of helping search crawlers comprehend images. Because they can't see the image, search crawlers depend on alt text to determine what the image displays and how it connects to the content of a web page. Machine learning has come a long way, but cracking the code of making crawlers understand images on their own is still "not quite there yet".

What is the Image Alt-Tag?

The image alt-tag is an important attribute to add to your photos. Alternative text is a text linked with an image that serves the same purpose and conveys the same necessary information as the image. In circumstances where the image is not available to the reader, possibly because they have turned off images in their web browser or are utilizing a screen-reader due to a visual impairment, the alternative text confirms that no data or functionality is lost. Absent or unhelpful alternative text can frustrate visually impaired users of the Web.

What is the Image Title Tag?

When you glide over a web image, a text may appear. This text is the title tag of the image. If you want to deliver detail without providing captions, this is how you do it, says a SEO company in NewJersey.

How Optimizing Image Alt Tags, Files, and Meta Data Helps Your Website

First, it can improve your search rankings, increasing website traffic.

Optimizing your images for SEO allows crawlers to better index your web pages, which can give you a ranking boost because it can make the page more appropriate to users.

Let's say a searcher requires a plumber for a clogged bathroom drain. Google has to pick between two web pages from different companies, which have equal ranking factors.

As the crawler goes through the first page, it doesn't recognize any image alt-tags. Therefore, it considers the images (if there are any) do not add page-specific value. On the second page, the crawler locates five images, each with a complete description of what the image is showing. All five images' alt tags supplement the remains of the text on the page, says a SEO company in New Jersey.

Since Google spit out the results you'll probably jive with, it will go with the article that it thinks is more relevant.

How to Optimize Your Images for SEO

There are numerous SEO image optimizers and plugins you can install on the backend of your website. You don't just need to optimize an image's metadata; you need to ensure it's technically optimized. That includes:

Choosing the appropriate file format

 You have 3 options for images, .PNG, .JPG, and GIF. PNGs generate higher-quality photos but have a larger file size. JPGs are lower-quality but are usually smaller in size. GIFs are utilized for animated images and looping videos.

Compressing your images

It's a good idea to keep your images no larger than 100KB to keep loading time as quick as possible. But if the image is still deformed and low-quality, keep increasing little by little, so you have the best quality image at less file size, says the SEO agency