Is Your Conversion Rate Dangling Below Your Goals?
“Conversion is the phenomenon in which a user takes some action in response to a call-to-action placed in an ad, offer, or notification,” says a digital marketing company in New Jersey.
A conversion can mean many things. For example, a customer has signed up for your webinar, subscribed to your email list, or placed an order on your website. All of these actions qualify as conversion.
Now, the conversion rate is a metric that marketers use to measure the success of their marketing campaigns. And the bad news is – most marketers report a conversion rate of around 1% and 3%. Therefore, it features in the priority list of many marketers.
Is your conversion rate dangling below your goals? Follow these top 5 tried and tested tips from the digital marketing agency in New Jersey.
Analyze Consumer Journey
Developing a customer journey map can help you identify the steps in the process and observe the stuff that is working and what isn’t. Most importantly, the map will help you follow the step where your customers are falling off.
Once you identify your drawbacks, you can roll up your sleeves and get to fixing them, hopefully driving more conversions. Suppose your customers drop off at the ‘place order’ page. What you can do is offer a promotion on the page to stimulate them towards conversion.
Test TestTest!
According to a digital marketing company in New Jersey, A/B testing ensures that your marketing is fool-proof and resonates with your customers. The testing method helps you test out yes or no questions about your campaign or site and get answers quickly. You can then reconfigure your marketing element according to the data gathered to increase your conversion rate.
For instance, if you are stuck between red and blue for your CTA button, you can launch a blue CTA button for half of your users and a red button for the other half. Then observe which button drives more conversions and choose that for your final design.
Assess Page Design
Studies suggest that over 75% of consumers judge the value of your website by its design. A company with a website that has blurry and grainy images, incoherent design elements, and paragraphs full of typographic nightmares can never establish credibility in the eyes of potential customers. You should choose your design, keeping the best standards in mind.
A tip from a web design expert of the digital marketing company in New Jersey – Follow the Law of Prägnanz while designing your website. The law posits that humans prefer minimalistic designs over flashy and over-the-top designs. Emphasize white space and use simple typography and bullet points to cleanly organize the information on your website.
Highlight Your Selling Points
Outline the best features of what you offer in value-driven terms and communicate it clearly to your audience. Test out different wording and ensure the design elements of your site present your brand in its best light.
Use Social Proof
Writing persuasive copies and uplifting these with beautiful design is effective; however, it isn’t always enough. The final piece of the puzzle that you need to complete the conversion journey is Social Proof, says the digital marketing agency in New Jersey.
Social proof will help
your brand leverage the psychological principle that will drive your prospects
towards what you offer — FOMO. You can subtly boast about your brand’s
popularity with posts on social media, and other users will notice it. The
posts will raise their urgency to buy while also establishing their trust in your
product’s quality.
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments