Importance of Typography: A Web Design Company Explains

 According to a web design company in New Jersey, typography is the art of arranging written content to make it readable and appealing when displayed. 

Good typography can multiply the positive features of your brand message. Whereas bad typography can hamper your audience's experience and reduce the impact of your brand message. Therefore, typography deserves the same attention as your content and other aspects of your website.

Here are 5 reasons why you should pay attention to your type – 

A Medium of Communication

Typography is the soul of your website. It tells your visitors what your site is about and motivates them to take some kind of action.

According to the website designing company in New Jersey, typography is regarded as 'good,' if – 

• It successfully conveys the brand message with force without distracting the reader. 
• Conveys an appropriate mood or feeling. For example, the comic sans font communicates a playful mood. Imagine if a hospital website uses this font!

Attracts Readers & Holds Their Attention

The correct blend of color, font, and text size helps grab the attention of your visitors and lure them into the text. Highlighting certain essential parts of your web content can also help readers extract meaningful information.

Conveys a Certain Mood or Feeling

Different typestyle conveys a different kind of mood or feeling, says the web design company in New Jersey. Therefore, typography that works in the case of an industrial corporation will not be appropriate for a kids' website. 

Before designing typography for a website, it is essential to understand your site's industry and what mood or feeling you wish to evoke through your message.

Establishes Hierarchy and Creates Harmony

Information hierarchy means classifying the written content according to the order of importance. According to a web development company in New Jersey, you can choose certain font types and font sizes to highlight and differentiate the most critical sections of your content.

The variation of size and type gives your website design an artistic effect and a harmonic look. Remember, arrange your typography in a way that accentuates your content.

Builds Brand Recognition

According to the best web design company in New Jersey, every successful brand develops its own typographic style, which helps build its identity and facilitates recognition. Similarly, you should design a unique typestyle for your brand. Your brand's typestyle will convey your brand value and message to your prospects and help them recognize you anywhere, anytime. 

February 18, 2022 Tags : web design company in New Jersey

Subscribe by Email

Follow Updates Articles from This Blog via Email