Are you an e-tailer looking to ace your SEO game? With frequent algorithm changes, updates to search engine features, and conflicting advice, you might find it a challenge.
But don't worry, we got you covered.
Here are four proven SEO strategies used by the SEO experts of our digital marketing agency in New Jersey that can help your company rank.
Shorten the load time
Fast load times provide a positive user experience and have a significant impact on search rankings. We believe that a 100-200 milliseconds load time is an excellent benchmark.
There are numerous ways to improve site speed, but one of the easiest and most effective ways is to compress your web images.
Include customer feedback
Google considers customer reviews as new website content and engagement when ranking websites. Therefore, add customer reviews to your eCommerce SEO strategy to improve the user experience by providing third-party credibility to your company.
Product Descriptions
Valuable and relevant SEO optimized product descriptions is the most valuable element to make your eCommerce site rank high, says the SEO expert of one of the best SEO companies in New Jersey.
To make your descriptions stand out from the rest:
Highlight the problems that the product aims to solve and why your customers should use the product.
Rewrite the product descriptions provided by the manufacturer. You may retain the primary concepts, the product's highlights, and any statistics or measurements; however, present the information in your own unique words and voice.
Spend some time researching keywords that you want to rank for and add them where appropriate. However, avoid stuffing as it can significantly harm your ranking.
Create Category Pages
A category page sits above your product pages. It's essentially a topic page for a collection of products. It assists a user in navigating to the desired section of your site and locating the specific product types they are looking for.
Having high-quality, useful, informative, and relevant copy on your category pages means you can ensure that search engines understand the purpose of your pages and how valuable your content is to a user, all while effectively serving your buyer personas.
According to the SEO experts of our digital marketing company in New Jersey, SEO is a cost-effective marketing strategy that needs time and attention to get to its full potential. But when it does, it bears fruit for years on end.
So, follow the given techniques and continue to work on your SEO game. You'll surely get to the top.
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