Introduction
There are
high chances that Coronavirus is dramatically impacting your business just like
others. Markets are taking a plunge, offices have moved remote and meetings
have moved away from face-to-face contact. During all this pandemic craziness,
we can guess that your customers are even more stressed and distracted than
ever before.
In this
situation, video is becoming an essential medium for supporting staff,
generating leads, and increasing conversions, says an animated explainer video company in New Jersey.
You need to
meet your customers where they are with the most engaging media to catch their
eye and teach them how your business can make their lives easier.
Here are five ways your business can employ videos during the pandemic -
Trade Shows
At many
trade shows, exhibitors have a monitor at their booth and we’ve noticed that
many companies don’t have a video specifically for this monitor. For the amount
of money companies spend to exhibit and develop their custom booth set-up, it’s
surprising how few people have a custom video.
Video is a great
way to draw people who aren’t sure what you do and dodge eye contact to avoid
getting dragged into a sales conversation.
It’s a
bummer that most trade shows were cancelled. However, you now have enough time
to revitalize your video production create that trade show-specific video
skills for your next show.
Training (Internal & External)
According to
the explainer video production company in New Jersey, even if your remote work program is going great, you could
use this downtime to develop some educational materials for your employees.
On top of
video being an essential resource for internal training, it can also be an
essential medium for external training. You can send out video resources to
your clients to help engage them with your product in what could be a slow
patch for a lot of your users/customers. Video is a creative medium, so get
creative!
Sales Enablement
While you
probably include links in your outbound emails to spur engagement, you might
not be linking out to the most influential media. By attaching videos to your
outbound emails or lead nurturing emails, you’ll be able to encapsulate your
unique branding as well as add some personality to what may be a plain text
email.
By
developing a video as a sales enablement tool, you’ll be able to make sure that
your clients hear your sales message loud and clear.
Support
By creating support videos, you can free up your
support staff to help customers who need human problem-solving. Many people
don’t think of their support team as a place needing video content, but they’re
wrong. Video can be an essential tool to help support teams stay efficient
during the pandemic, says the animatedexplainer video company in New Jersey.
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