Explainer videos are indeed an incredible way of demonstrating your product or brand in a visually appealing and easy-to-understand manner. What's not to enjoy about making intricate solutions appear simple and driving more sales, especially in complex areas like IT or healthcare?
In fact, if
you know how to use explainer videos correctly, they can significantly boost
your ROI. The idea is to distribute them in places where your target audience
congregates and has already begun the sales process.
Here are
some of the greatest places to put your explainer videos to get the most
bang for your buck.
1. Social
Media
Explainer
videos are ideal for sharing on social media.
Videos,
especially short and interesting ones, perform exceptionally well on social
media platforms. Furthermore, these are the platforms where your target
audience already spends time, so they can watch your explainer video from the
comfort of their own home.
Simply post
your explanation video to your Instagram, Twitter, Facebook, or LinkedIn
timelines, or use it in an advertisement.
Videos on
Facebook generate 135 percent greater organic reach than photos, and videos on
Twitter get 6x more retweets than images and 3x more retweets than GIFs. As a
result, more people will view your explainer video on social media.
2. Blog
Posts
Explainer
videos in blog posts not only inspire readers to stay on the page longer, but
they also affect shopping decisions — in fact, 55% of buyers use video to
inform their purchasing decisions.
According to
an executive of a leading animated explainer video production company in New Jersey, explainer videos have the advantage of being able to demonstrate
complex concepts. When presented in the form of a captivating film, what might
be a baffling wall of text becomes crystal obvious.
There's no
need to include explanation videos in every blog article, but doing so where
they make the most sense can pay off big time.
3. Emails
These are
one of the most direct ways to connect with and engage your consumers. You get
to go straight to their email and start a conversation with them at the place
where they feel most at ease.
Explainer
videos can help you raise open and click through rates in your email marketing
efforts, which can lead to more leads and sales.
Use the word
"video" in your email subject line to let recipients know what's
inside, and make the thumbnail you use in the email stand out to pique their
interest.
4. Product
Pages
Your service
or product pages are some of the last barriers that a website visitor must
overcome before becoming a customer.
Optimizing
these sites as much as possible will maximise the number of individuals who
buy, and highlighting an explanation video is a wonderful method to do so.
According to studies, having a video on a product page can boost conversions by
as much as 80%.
This is
because explainer videos may demonstrate potential customers what they can
expect when they buy your product, as well as what they can do with it and how
it works.
5. YouTube
YouTube is
the world's second-largest search engine, making it a great way to reach out to
new customers and raise brand awareness. People who search for relevant terms
on YouTube will find your explainer films here, and you can use the
descriptions to direct them back to your website, where they may continue down
the sales funnel.
To guarantee
that the right people see your video, make sure the title and description
contain well-researched keywords, says a professional of a renowned New
Jersey-based explainer video production agency.
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments