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Meta tags are the foundation of SEO, says the best SEO company in New Jersey.
Curious to know why? Let’s quickly dig in.
What are meta tags?
Meta tags are a type of HTML tag that describes your webpage content to search engines and visitors. Meta tags are basically text snippets describing a page’s content and can be checked in a page’s source code.
According to an SEO agency in New Jersey, meta tags are the information about your website that helps search engines understand how relevant your page content is and how it should be indexed in the SERP.
Meta data is also a significant part of SEO because it helps search engines to decide where to rank your website in the SERP.
Different types of Meta tags
Title tags
Title tags are the titles of your pages and posts that appear in the search results. Title tags must be unique and describe what your page wants to talk about.
Meta description
Meta descriptions are brief descriptions of your pages and appear below the page title in the search results. Meta descriptions must be unique and summarize your page content precisely.
Header tags
Header tags are HTML tags that indicate the hierarchy of your content. Header tags structure your content and make it easy for users to navigate your website.
Alt text
The alt tag is the text that appears in place of an image when it cannot be displayed.
Do meta tags really help SEO?
According to most SEO agencies in New Jersey, meta data is relevant for SEO because it helps search engines understand your website and determine where it should rank in the search results. Meta tags also improve brand image and click-through rate (CTR) of a website by making your pages more relevant to user’s searches.
How to use meta data to improve SEO?
What can you do to ensure your metadata is optimized for SEO? Here is what the best SEO agency in New Jersey suggests:
- Use unique and accurate meta titles and descriptions
- Use header tags to structure your content properly
- Include targeted keywords in your alt text, titles, and descriptions.
Title and description tags are the two most frequently used meta tags for SEO. They are your first impression on searchers and your potential visitors. So, although meta tags can enhance your SEO success rate, it will not help you stay in the position forever. You must also focus on high-quality content and overall user experience to rank your page in Google.
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