Web Development Company's 5 Reasons for Using WordPress

WordPress is a content management system (CMS) used to develop websites and accounts for over half of the websites presently running on the internet.

The reason for WordPress's popularity is it's easy to use as well as effective.

If you are considering investing in WordPress experts, here are some reasons you should definitely do it, according to a web development company in New Jersey.

1. WordPress is Free and Scalable

Anyone and everyone can use the WordPress website platform without paying a dime. The only costs you'll encounter when launching your website are those associated with buying your domain name, choosing a hosting company, and paying the designers' service fees.

Additionally, regardless of how much traffic your website receives, the platform scales to accommodate those interactions.

2. Number of Themes to Choose From

Making a good first impression is essential because people will likely check out your website first when evaluating your business. And the best way to make a good first impression is to use beautiful, well-functioning themes. This is the part where WordPress shines.

The abundance of high-quality free WordPress themes is one of its many wonderful features.

The majority of themes are also responsive, meaning they adjust themselves based on the user's device, whether a desktop or a mobile one, says a web design and development company in New Jersey.

3. WordPress Plugins and Functionality

If you want to add new features to other CMS platforms, developers require to write code, which takes time. However, adding a feature to WordPress websites is as simple as searching for it and clicking Add to Site.

WordPress then directly integrates the plugin into your website, increasing its functionality.

Would you like to add Google Analytics? There's a plugin for that. Would you like to add a download option? There's a plugin for that as well. There are countless options!

4. Security and Automatic WordPress Updates

WordPress places a strong emphasis on its platform's security, which is why it is so popular, says the web design company in New Jersey.

To thwart would-be hackers, its team keeps itself aware of the most recent problems and deploys proactive security updates to WordPress.

5. WordPress is SEO friendly

While some visitors will come to your site directly from referrals, you also want to make it simple for prospects to find your WordPress website through organic search engine results.

WordPress was created with search engines and supports SEO plugins like Yoast. Yoast allows you to add H1 tags, change the metadata, and plenty more SEO options.

Online Reputation Management Company's 5 Key Tactics

An effective ORM strategy can help you maintain and monitor your online presence, which leads to more sales, leads, or customers.

“But I don't know how to get started with ORM?” Don’t worry, we got you.

Follow these five tactics from one of the best online reputation management companies in New Jersey.

1. Concentrate on SEO

Search Engine Optimization (SEO) can help you increase your site's visibility and rank higher in search results. Therefore, you must focus on every aspect of SEO, whether on-page or off-page.

2. Distribute Positive Content

"Publishing "positive content" in conjunction with effective SEO can help you establish a favorable perception of your brand among your prospects," says the SEO expert of our online reputation management company in New Jersey.

If you want search engines to rank your site higher, you must regularly publish new content on the internet.

It can help your brand gain credibility and authority. You can publish content in various formats, including blogs, videos, tutorials, articles, social media posts, and more.

3. Monitoring Brand Mentions

Keep a proactive eye on online conversations regarding your brand. It will give you a real-time view of your online presence and the chance for a quick response.

Monitor brand mentions go beyond simply looking at how Google ranks reviews. It also includes actively keeping an eye on what your prospects on social media are talking about.

4. Encourage Positive Reviews

Negative or positive online reviews will significantly impact your business and sales. In fact, 90% of online buyers are influenced by positive online reviews. And 86% of users will refrain from choosing your brand if it has negative reviews.

Therefore, it is essential to gather positive reviews from your existing customers. Here is how you can encourage your customers to leave a review –

When someone visits your website, you can make a brief pop-up asking them to leave a review. Make sure to simplify it as much as you can.

Use your social media platforms to publish engaging posts that encourage your customers to leave reviews.

5. Manage Negative Online Reviews

Bad reviews directly impact your business's bottom line as they discourage your existing and potential customers from using your services or product.

However, bad reviews can also be an opportunity to show your customers that you care about them. "But, what should I say to my angry customers?"

Here is how the top ORM companies in New Jersey respond to negative reviews –

• The first step is acknowledging the genuine negative reviews. Ignoring is the worst policy you can come up with unless the reviewer is a troll or a "hater."
• The next step is responding timely. Do not take days or weeks to respond to bad reviews.
• However, do not rush into a reply either. Ideally, you should have a bunch of thoughtful responses already crafted and ready to be deployed.
• Respond publicly and direct further conversation offline.
• Follow up to make sure their concerns were addressed.
• If your company is in the wrong, do not hesitate to apologize. But be aware that some excuses might lead to legal action. You can still demonstrate empathy without endangering the company if you have a potential legal issue by replying - "We understand your frustration" or "How can we make this better?"

"Is that it?" Not really.

The above strategies only cover the fundamentals of ORM. There are many more tactics that you can employ to make the most of your online presence.

But to effectively use all the strategies available, you need a team of dedicated online reputation management professionals.

Hence, if you want to ace your online presence, the best way is to hire a dedicated and experienced ORM company in New Jersey.

Web Design and Development Company Lists 3 Web Design Stats

Your website is the fundamental aspect of all your digital marketing efforts. Therefore, building your site up to the latest standards and customer expectations is essential.

Statistics are the best way to know about the current web design scenario, and this is what we present.

In this post, the lead web designer of our web design and development company in New Jersey has compiled the top 3 web design statistics for 2022 that you should know.

You Got Less Than a Second

Latest studies show that your visitors form an opinion about your company in just 50 milliseconds based on the look and feel of your website.

Less than a second is what you have to make a great first impression. Whether a user stays or leaves you permanently depends on those first 50 milliseconds.

First impressions are influenced by various elements, such as structure, colors, texts, fonts, and spacing.

Mobile Browsing is Growing

In the US, the number of mobile internet users in 2021 was over 276 million, which is only set to grow.

Therefore, when it comes to your web design, you must optimize it for mobile, says the lead web developer of our web design company in New Jersey.

However, unfortunately, 96 percent of consumers have encountered sites that aren’t optimized for mobile browsing, according to Google’s web design stats of 2022.

Don’t let your visitors be a part of the 96 percent.

Prioritize Your Site Speed

According to one of the best web development companies in New Jersey, as page load time increases from one to three seconds, the likelihood of your visitor bouncing rises to 32%.

Consumers in the digital age have a limited attention span, and if your site is too slow, they will probably leave and click on the next search result. Hence, improving site speed is essential for lowering bounce rates.

47 percent of online users expect a webpage to load completely in less than two seconds.

Digital Marketing Company's Strategies to Double Lead Generation

Lead generation is one of the fundamental goals of every digital marketing strategy. But unfortunately, companies seldom get to witness growth in their number of leads.

If you are a victim of a low number of quality leads, we assure you that by the end of this blog, you'll be ready to turn your fortune.

So, get your sales team ready!

Here are four strategies from the digital marketing head of our digital marketing company in New Jersey to double your lead generation.

AI Chatbots

In our on-demand world, where everything is just a few clicks away, consumers expect to find the information they're looking for as fast as possible.

When businesses fail to provide that, they get frustrated and turn to competitors who offer the type of online experience they want.

AI chatbots are a great way to give your prospects the information they need faster.

Consumers generally prefer to use chatbots to get quick answers to questions in an emergency, resolve a complaint or problem and get detailed answers or explanations.

And if a chatbot doesn't have all the answers, consumers want the chatbot to be able to connect them with a human.

In short, you must incorporate chatbots into your website to give your visitors a better browsing experience and convert them to qualified leads, says the digital marketing expert of our digital marketing agency in New Jersey.

Make Your Above-the-Fold Content Relevant & Interesting

When a prospect visits your website, they first see the above-the-fold content (ATF), which plays a crucial role in their browsing experience.

Therefore, it is essential to make your ATF content relevant to what the user came into your site expecting.

You must also use engaging call-to-action and opt-in forms in the ATF to persuade the users to take steps forward in their buying journey.

Create Personalized Content

We are living in the age of content. Therefore, if your business fails to provide high-quality personalized content that solves your prospects' problems, you're destined to fail.

This is why most businesses are now using the help of SEO companies in New Jersey to develop and promote quality content.

Personalized content creation is a game changer when it comes to lead generation.

Use Facebook and Insta Ads

Facebook and Instagram ads allow the business to laser target qualified prospects. Therefore, they are one of the best avenues to generate targeted traffic and leads.

Do some basic research, set a proper budget, and invest in ad programs on Facebook and Instagram.

With the right ad copy and visuals, you can generate a large number of leads at a reasonably low price, says one of the best social media marketing companies in New Jersey.

So, that's it with the strategies. Now go out there and get those leads pumping.

Digital Marketing Agency's Tips for Startups

Digital marketing is the key to successfully navigating through the ever-evolving world of startups, says the digital marketing head of our digital marketing agency in New Jersey.

Launching a startup is like jumping off a high cliff with nothing but a rope attached to your waist. It's thrilling and terrifying, but once you start seeing your idea come to life and change your customers' lives, it's a feeling that's hard to beat.

Digital marketing can help you turn your idea to fruition. And, here is how you can go about it –

1) Conduct a Thorough Keyword Research

Keywords are the fundamental element that guides multiple aspects of a digital marketing strategy.

Finding keywords your target audience uses to make their queries on search engines will help you create relevant content, launch a high-converting paid advertising campaign, design appropriate landing pages, and many more.

2) Optimize Your Website

Your digital marketing strategy's success is directly impacted by the caliber of your website.

You want to ensure that your website is in top shape regarding everything from the design to the technical SEO, says a web design and development company in New Jersey.

Google is making a lot of effort to rank websites higher that give the searcher the best possible experience.

Making your website design simple and effective, featuring relevant content that answers visitors' queries and loads faster is essential to rank higher. Not that, but doing the same will keep visitors on your website longer, allowing you more time to drive them towards a sale.

3) Use Social Media

According to the social media expert of our social media marketing agency in New Jersey, more than 70% of adult Americans use social media of some kind.

Therefore, it's likely that your prospects are currently scrolling through their feed, and if you're not there, you're missing out on a crucial opportunity.

Start by deciding which social media channel is most popular with your target audience and develop a plan to take full advantage of it.

If you represent beauty, fashion, and other visually-focused industries, Instagram might be an excellent place to start.

Or, if your business is a B2B one, LinkedIn is the social media platform to investigate first.

4) Leverage UGC

User-generated content (UGC) is an effective marketing strategy that doesn't cost you much money. It enables your customers to represent your brand.

According to Forbes, more than 86 percent of businesses incorporate user-generated content into their marketing plans.

Here are some simple methods for startups to collect UGC:

• Creating customer surveys
• Interviewing subject-matter experts
• Holding contests
• Requesting feedback from customers
• Posting customer content on your website and social media (with consent).
• Rewarding devoted customers who recommend you to their social media network

5) Learn From Your Competition

Your startup business likely faces some competition. Not only is this to be anticipated, but it may also be to your advantage!

By observing what works for your competition, you can leverage their experience to develop your strategy, says the digital marketing head of our digital marketing company in New Jersey.


While you don't want to imitate or copy another brand, you can take note of their successful strategy and develop creative ways to implement some of its elements in your marketing efforts.


Ask questions like - Do they rank for a subject on which you could write a better, more recent piece of content? Are they avoiding any high-volume keywords? What kind of messages are they using in their paid search engine ads?

Social Media Marketing Agency Lists Engaging Social Content

Millions of social media content is being posted every day by brands all over the world. Some are garnering love, while others are getting scrolled by.

In which group does your brand's content belong? If they are mostly getting ignored by your prospects, then read ahead.

In this post, the social media expert of our social media marketing agency in New Jersey will list three types of organic content you can focus on to drive engagement.

Interactive Posts

Social media is the ideal platform to showcase and explore interactive content because it generates 4-5 times more page views than static content.

Listed below are a few interactive posts that have been shown to particularly appeal to social media audiences –

• Quizzes
• Interactive Infographics
• Survey/Poll

Live Streaming

Live streaming has found its shining place in the world of video. Compared to text and images combined, live streams generate 1200 percent more shares, says a digital marketing company in New Jersey.

Some topics that you can focus on in your live streams are updates on general how-tos, tips and tricks, and the thought of the day.

Live streaming is intimate, real, and natural. Through your streams, when people see the human face behind the brand logo, they can connect in a way they haven't been able to before.

Memes

Everybody loves a good laugh. Hence, your prospects won't resist a great meme. The average person now spends over 100 minutes daily on social media platforms, frequently looking for humorous content to pass the time.

Memes offer an excellent way to demonstrate that your company has a human side and isn't afraid to have some fun.

According to the social media expert of our social media marketing company in New Jersey, you can get started by making a few memes that make fun of your everyday problems.

People want visual, light hearted content that is simple to process and easy to share. And this is what your brand should provide to your social media audience.

Digital Marketing Company Debunks Digital Marketing Myths

Every good thing is plagued by myths, and digital marketing is no exception. Therefore, in this post, we, a digital marketing company in New Jersey will debunk four common myths surrounding digital marketing.

So, let's get started.

Myth 1: Content marketing isn't important

Fact:

Many businesses believe that the work is finished once their website is up and running.

However, to make the most of your online presence, you must keep putting relevant, updated content into the virtual world that engages your target audience.

And content marketing is the way to do that, says one of the best SEO companies in New Jersey.

Having consistent quality content under your belt helps you rank higher on search engines and sends a positive message to your target audience.

It is through content that your prospects discover you, and it is through content that they become loyal to you.

Myth 2: One social media platform is enough

Fact:


Your customer is not only on one social media platform; you should not be too. There are many popular social media platforms available and numerous ways to connect with current and potential customers.

Therefore, it is essential to spread your brand on major social media platforms and devise strategies to engage your audience on all of it.

Myth 3: My competition isn't marketing online, so I don't need to

Fact:

In regards to marketing, it's important to stay ahead of the curve, not get cozy under it. If your competitors aren't online, it's good news for you - you're one step ahead of them.

Just because your competitors aren't taking steps to stay relevant doesn't mean you should let your company do the same.

According to a digital marketing expert of our digital marketing agency in New Jersey, not being online means you're missing out on a new world of potential customers, not being online means leaving revenue on the table.

Myth 4: Negative reviews online are bad for me

Fact:

It's only bad if you don't know how to capitalize on it. Any customer concerns about your company should be addressed and considered opportunities to improve the consumer experience.

Taking the time to respond to the customer and assuring you care about their loyalty can make a massive difference in your reputation. Ignore it, and word-of-mouth marketing will surely damage your company.

SEO Company Lists Top 4 WordPress SEO Checklist

Want to do WordPress SEO? Here's a checklist of the top 4 things that our SEO company in New Jersey follows to optimize WordPress site –

1. Choose the Right Web Hosting

The first item on the WordPress SEO checklist is picking the right web hosting.

There are numerous choices for web hosting. The best of these are cloud hosting or managed hosting.

Cloud hosting: This type allows you to distribute your resources across several servers without the need for infrastructure to build your hosting. This option scales as your business expands as well.

Managed hosting: In this type, a business will supply the equipment required to set up your hosting. They will also take care of the regular maintenance of your hosting.

2. Use SEO Plugins

WordPress SEO plugins can help you modify your website to make it more search engine friendly and improve your position in search results.

There are several plugins available. Among these, Yoast SEO is the most popular WordPress SEO plugin, says an SEO agency in New Jersey.

This plugin offers all the tools you need, such as meta tag optimization, page speed enhancements, and more, to help your website rank in searches.

3. Optimize for Relevant Keywords

Users, while searching on Google, use keywords. Therefore, you need to optimize your WordPress pages for relevant keywords to stand out on the first page of Google results.

You need to write content around those terms, and the keywords must be integrated into the Title tag, Meta description, Headings, Subheadings, and Body text.

4. Optimize URLs

According to a digital marketing company in New Jersey, along with keywords, URL is also an essential aspect of successful SEO.

Consider that you click on a page from the search results, and to find where you are on the company's website, you check the URL.

However, all you can make out in the URL is a jumble of letters and numbers, from which it is only natural that you will have no idea where you are on the company's website.

This is the folly of an unoptimized URL. Instead of working as a guiding light, it works like a broken compass.

Therefore, to give search engines and website visitors a clear understanding of where your page is located, it is essential to make the URL as clear and as simple as possible.