When done precisely, email marketing is still one of the most effective strategies for gaining results. Therein lays the problem: many organizations utilize email for marketing on a regular basis, yet often make mistakes in the process that cost them money. Here, one of the best email marketing companies in New Jersey would like to share some of the knowledge by discussing common email marketing campaign blunders.
Common Mistakes in Email Marketing
Campaigns
·
Not having defined goals – You must have a clear
notion of what you want to achieve before embarking on any form of marketing
effort. We frequently see folks analyzing data in the middle of a campaign and
asking, "Is this okay?" That shouldn't be a concern because your
objectives should be defined from the start.
·
Not baiting the hook — The most successful email
marketing campaigns are those in which the sender already has a large list of
customers or potential consumers, as well as a reasonable open rate. The hook
has been set for them, and they have a decent idea of what percentage of the
population will bite. Others send out emails with a 1% or lower open rate on a
regular basis and then anticipate miracles from a new campaign. For this
campaign, the hook hasn't been baited!
·
Lack of email personalization — Customers want to feel
special and not like the rest of the herd, thus personalization is critical. As
a result, you must send timely, relevant emails to customers when and where
they are most likely to be engaged, says an executive of an email marketing agency. Sending an
email to your complete list on a Friday to promote a Saturday sale at a certain
location, for example, is not a good idea because it only pertains to a small
set of people who live nearby and the timing is terrible (yet people do this).
You
must send emails that provide people with what they want, need, or seek. Using
prompted email responses is also beneficial.
·
Not being mobile responsive — From subject lines to
content to where they are sent, all emails must be mobile friendly. Many mobile
email boxes only display a certain number of characters, so if you often send
messages with more than 50 characters, they may be missing the attention
grabbers you're utilizing.
The Bottom Line
When done correctly, email marketing may be extremely effective. When
done incorrectly, it can be disastrous. Furthermore, the more mistakes you make
during the process, the more likely you are to alienate or erase subscribers
from your list, which is something you absolutely don't want. Hire the top email marketing company in New Jersey
for all your email marketing campaigns and see a radical growth in engagement.
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